Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Ross Brand.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Facebook and Universal Music Group
In Facebook news, they have signed a deal with Universal Music Group to let users upload songs in videos.
Why Facebook Partnering With Universal Music Group Matters For Your Business
Music is an important aspect of video content. It helps to draw the viewer in and keep them watching.
Unfortunately, it can be quite costly for you to add music to your video content unless you use copyright material, which can lead to copyright infringement issues.
Facebook wants to help address copyright infringement, while helping its billions of users with their video content.
They have partnered with Universal Music Group on a multi-year licensing agreement to allow users of Facebook, Instagram and Oculus, to upload and share videos that contain music from UMG's artists without having to deal with copyright violations.
As a business owner, this should make it easier on you to create videos and include a music bed to heighten the quality of your video content.
You can learn more about Facebook's partnership with Universal Music Group here.
Facebook Replacing Disputed Flags
Facebook is set to replace disputed flags on content that is identified as false news with related articles.
Why Facebook Replacing Disputed Flags On Content Matters For Your Business
In an effort to curb fake news, Facebook is going to start replacing disputed flags with related articles.
Their goal is to help give people more context about a story.
According to Facebook, "academic research on correcting misinformation has shown that putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs – the opposite effect to what we intended."
By using related articles instead, these have proven to be a more effective way to help people "get to the facts," Facebook said.
As a business, you'll always want to be sure you read the news before you share it. This way your content doesn't get classified as fake news.
For now, continue focusing on sharing quality content (that you have read) and let Facebook focus on how they display that content to users.
You can read the announcement about Facebook replacing disputed flags with related articles on the Facebook blog.
Live Video In Instagram Direct
In Instagram news, you can now share live video in Instagram Direct.
Why Live Video In Instagram Direct Matters For Your Business
Instagram now lets you send live video directly in Instagram Direct.
What this means is with a single tap of the Instagram Direct icon, you can send your live video or even one you're watching to friends, customers or a group of friends.
To send live video in Instagram Direct, follow these steps.
How To Send Live Video In Instagram Direct
- Start an Instagram Live video
- Tap the "Direct" icon at the bottom of the screen
- Choose who you want to share the live video with on Instagram
When you send someone live video in Instagram Direct, they will receive a notification in their Direct Inbox.
If they miss the video, they'll see a message telling them the video has ended.
This new feature can be a great way to invite your customers who you regularly communicate with through Instagram Direct, to tune-in to your live videos or to share one you think they might find useful.
You can read the announcement about live video in Instagram Direct here.
Instagram Live Video Content Matching
In Instagram news, they are testing out live video content matching.
Why Instagram Live Video Content Matching Matters For Your Business
Instagram is testing a new feature called live video content matching.
What it does is when you run an Instagram Live video, if they detect copyrighted material, they will stop your broadcast and display the following message.
New: #Instagram is analyzing your live video content and stopping broadcasts that use copyrighted material.
Posted by Social Chefs on Tuesday, December 26, 2017
As a business, you'll want to be aware of any background music you use or any that might be playing. The same goes for showing video content during your Instagram Live videos.
If you don't, you might have your Instagram Live video feature revoked or worse, have your Instagram account banned.
Overall, this is big news, seeing how YouTube has had a very sophisticated content matching system for a while now. It's time for Instagram to catch-up with their own.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Botletter
The first tool that we have discovered this week is called Botletter (web).
Botletter is a tool that makes it easy for you to send newsletters on Facebook Messenger.
If you are currently using email newsletters to reach potential customers, only to be discouraged by low open rates, then you should try Botletter.
With Botletter, they claim that they generate an average open-rate of 80%, which is much higher compared to typical email open-rates of around 20%.
Botletter makes it easy for you to send a newsletter in just two steps.
Prices then start at less than $20 per month for 5,000 messages. You can try Botletter for free using the link below.
Try BotletterSelfissimo
The second tool that we have for you this week is called Selfissimo (iOS).
Selfissimo is a mobile app from Google that makes it easy for you to automatically capture photos.
This way you can focus on capturing multiple photos at one time and then pick the best one.
Selfissimo from Google is a free app. You can download it from the link below.
Download SelfissimoWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media news!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
