Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including Instagram branded content ads, LinkedIn ad review, Facebook avatars, Quicc, and more.
If you like, you can watch or listen to Social Chatter on our blog, YouTube channel or the Alexa Flash Briefing.
For those of you who missed last week's episode on YouTube subscriber count changes, the Facebook Portal mobile app and more, you can watch the replay here.
Let's see what's new in social media this week with, Christian Karasiewicz, Troy Sandidge and guest, Alisa Meredith from Tailwind.
Social Chatter: Social Media Marketing Talk Show - Episode 194
Instagram Branded Content Ads For Businesses
In Instagram news, they are rolling out Instagram branded content ads.
Instagram branded content ads make it easy for "advertisers to promote creators" organic branded content posts as feed ads." Here’s a look at a branded content ad.
Essentially, Instagram branded content ads make it easy for businesses to reach targeted audiences. Creators get the opportunity to promote promote sponsored content on Instagram the right way - ads display that it’s a paid partnership.
To create branded content ads, follow these steps.
How To Create Instagram Branded Content Ads
- Content Creators need to enable their business partner to promote their post as an ad under "Advanced Settings"
- The Business Partner needs to look under Ads Manager > Existing Posts, and choose to run the ad in feed or Stories format
Why Instagram Branded Content Ads Matter For Your Business
When you use Instagram branded content ads, you have an opportunity to grow the organic reach of your content on Instagram.
While this means you’ll start to see more Instagram ads, you’ll be able to serve your content up to shoppers that are interested in what you have to offer.
You can read more about Instagram branded content ads here.
New: Facebook Avatars
In Facebook news, they are rolling out Facebook Avatars, selfie stickers that are similar to Bitmojis from Snapchat.
Right now, Facebook Avatars are launching in Australia, but will be rolled out to other countries later in 2019.
Why Facebook Avatars Matter For Your Business
While Facebook Avatars don’t look as cool as Snapchat Bitmoji or have the personality, you’ll be able to use them in comments, Messenger chats and more to give your conversations more authenticity.
Another thing with Facebook Avatars is that you’ll be able to customize their face, hair and clothes to create a virtual selfie sticker that you can share. You’ll unfortunately have to create your Facebook Avatar from scratch - no selfie or profile photo to mimic.
Remember, you may not see the smiley-face button in your News Feed comment composer (yet). In the meantime, you can read more about Facebook Avatars here.
LinkedIn Ad Review
In LinkedIn news, they are rolling out a new feature on their blog called LinkedIn ad review.
Are you interested in running LinkedIn sponsored content to run native ads on LinkedIn, but don’t know where to start or what makes a successful ad?
LinkedIn is rolling out a new monthly blog series called LinkedIn ad review, that will analyze LinkedIn sponsored content.
Why LinkedIn Ad Review Matters For Your Business
During a LinkedIn ad review, you’ll learn why a headline, visual and copy for native ads on LinkedIn worked.
This way you can see examples of successful LinkedIn sponsored content that you may want to mimic in your own business.
Here’s a look at this week’s LinkedIn ad review of Autodesk.
You can read the announcement about LinkedIn ad review here.
Expanding Twitter Account Switching
In Twitter news, they are rolling out faster account switching on mobile, Twitter Lite and Twitter for Windows.
Why Faster Twitter Account Switching Matters For Your Business
Previously, if you wanted to switch between different Twitter accounts, you had to logout and back in to another Twitter account. This was not only confusing, but could lead to your accidentally tweeting from the wrong account.
As a business owner, you’re likely very busy. By adding faster Twitter account switching, this can help minimize mistakes.
Remember, you’ll be able to switch between accounts from mobile.twitter.com, the Twitter Lite app and Twitter for Windows. Just tap the dropdown from your profile photo to switch to another Twitter account.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Firefox blocking cookie tracking on Facebook, Google, Advertisers From Tracking You
- United States Requiring Social Media Information On Visa Applications
- Google Rich Results Testing Tool Updated For Desktop, Mobile
- Twitter is hiring a "Tweeter in Chief"
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Quicc
The first tool that we have for you this week is Quicc.
Would you like to generate more engagement with your audience? Studies show that adding captions to your video content can drive more shares and CTA clickthroughs.
Unfortunately, not everyone has the time to create captions for their videos. Fortunately, Quicc can automatically generate captions for your videos.
Here is a demo of Quicc.
Quicc also provides a way to download a full transcript. This way you can add it to your YouTube videos, in a blog post and more!
You can try Quicc for free. Prices then start at $12 per month for their Newcomer plan, which provides up to 10 minutes per month.
Try Quicc
Speechify
The second tool that we have for you this week is Speechify.
Would you like more time to consume written content (blog posts, PDFs, email, etc)? If you commute a lot or suffer from a disability to restricts you, consider giving Speechify a try.
Speechify uses artificial intelligence to convert text to audio. This way you can listen to your content in a natural voice!
Here’s a look at how Speechify, the #1 text to speech app, works.
Speechify is available as a freemium app. You can use it for free or upgrade to their Pro plan for $7.99 month.
Download Speechify
Wrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
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