26 Jun Social Chatter Episode 247: Facebook Live Producer Updates, What Marketers Need to Know Christian Karasiewicz | Agorapulse, Christian Karasiewicz, Facebook Forecast, Facebook Live Producer Updates, Jim Fuhs, LinkedIn temporary profile frame, Poll Everywhere, Scott Ayres, Singular Live, Social media marketing talk show, Social media news, social media news 2020, social media talk show | Facebook, Instagram, LinkedIn, Social Chatter, Social Media Marketing | 0 ShareTweetSharePinBufferWhatsAppEmail86 SharesShareTweetSharePinBufferWhatsAppEmail86 Shares Welcome to the 247th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook Live Producer updates, LinkedIn temporary profile photo frames, Twitter audio tweets, Singular, Poll Everywhere and more. Facebook updates live video producer with on-screen graphics, featured links and more. LinkedIn adds temporary profile photo frames. Curate articles, tweets and audio with Flipboard Storyboards. Create beautiful live video overlays with Singular. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing. If you missed the last episode of our social media marketing talk show, we discussed WhatsApp payments and Pinterest Story Pins with Christian Karasiewicz, Jim Fuhs, and Mia Voss. Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Scott Ayres from Agorapulse. Social Chatter: Social Media Marketing Talk Show - Episode 247 Facebook Live Producer Updates - On-Screen Graphics, Comments & Featured Links In Facebook news, they are launching Facebook Live Producer updates to include on-screen graphics packages, the ability to bring in comments (and queue up comments), as well as featuring a link during your broadcast. New: #Facebook Live Producer updated, adds new tools for broadcasters.1. On-screen graphics during your broadcast2. Display on-screen comments (and queue comments)3. Feature a link during your live broadcast #SocialChatter #SocialMedia #SMM #FacebookLive h/t @MariSmith pic.twitter.com/GsMhDpCM1M— Social Chefs (@socialchefs) June 25, 2020 Why Facebook Live Producer Updates Matter For Your Business If you primarily go live on just Facebook, you may want to consider using these new Facebook Live Producer updates. They will help you build a more engaging live video broadcast. For example, you'll now be able to display more elaborate on-screen graphics during your broadcast. These can be created using tools such as Easil, Canva or Crello and then brought into your Facebook Live broadcast. In addition, you can highlight comments during your lives and even queue up comments, a feature most third-party live streaming tools do not offer. During your Facebook Live, you can show a link during your live video to let viewers know about your website or to help raise money through third-party platforms. You will be able to add a short description, along with a link. Keep in mind that once you add the link, you won't be able to change it during your live video. As a business owner, these new Facebook Live Producer updates should come in handy. You'll only be able to use them if you are running Facebook Live natively. This means you won't be able to use StreamYard, Ecamm or Restream IO. If you need the ability to bring on guests or simulcast, you will want to stick with these live video platforms. To take advantage of these Facebook Live Producer updates, go to Facebook Producer and create your next Facebook Live. You should see on-screen graphics, featured links and commenting in your dashboard. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. LinkedIn is adding a temporary profile frame for when you are #OpenToWork. #LinkedIn rolls out temporary profile photo frames for when you are #OpenToWork. #SocialChatter #SMM #SocialMedia #LinkedInTips pic.twitter.com/TfLl4qCvJQ— Social Chefs (@socialchefs) June 24, 2020 Flipboard is adding the ability to curate your favorite articles, tweets and audio into Storyboards. Curate articles, tweets and audio with new @Flipboard Storyboards. Details: https://t.co/23MJyPkRQq#SocialChatter #SMM #SocialMedia pic.twitter.com/rrrdjQrVVI— Social Chefs (@socialchefs) June 25, 2020 Facebook is testing shared collections. You can share links, photos, posts and more, that others can follow. New: #Facebook taking on @feedly (?) with new shared collections.#SocialChatter #SocialMedia #SMM https://t.co/q5qZqCxeYZ— Social Chefs (@socialchefs) June 18, 2020 Facebook is launching a new app called Forecast. #Facebook is launching another new app called Forecast. The #iOS app will allow users to ask questions and then use in-app points to make predictions about what might happen in the future.Download here: https://t.co/kH3jLat84X#SocialChatter #SocialMedia #SMM pic.twitter.com/N81Ah6oJHc— Social Chefs (@socialchefs) June 25, 2020 You can run Instagram Ads without connecting to a Facebook account - if you haven't ever promoted a post before. You can now create #Instagram Ads without linking to a Facebook account (if you haven't already promoted posts).https://t.co/5Y1p9Dgliy#SocialChatter #SocialMedia #SMM pic.twitter.com/m0ISmV94C0— Social Chefs (@socialchefs) June 25, 2020 If you own a Panasonic LUMIX camera, you can now use it for live streaming. If you own a @Lumix from @PanasonicUSA, you can now use their LUMIX Tether for Streaming app!Download the app here: https://t.co/LjJHv64knY#SocialChatter #SMM pic.twitter.com/qEFoQ5Cfk2— Social Chefs (@socialchefs) June 25, 2020 Instagram expands Reels to France, Germany. #Instagram expanding #TikTok competitor, Reels, to France, Germany.This will allow users to record short, 15-second video clips set to music or other audio and share them on the gram.#SocialChatter #SMM #socialmediamarketinghttps://t.co/GE38P8MpAs— Social Chefs (@socialchefs) June 25, 2020 Snapchat launches Verify, a free phone number verification for their SDK. #Snapchat adding free phone number verification to SDK, called Verify.#SocialChatter #SMM #SocialMedia https://t.co/8mBIAfoxK1— Social Chefs (@socialchefs) June 25, 2020 Social Media Experiments During Trying Times We talked with Scott Ayres on social media experiments during trying times. Here are tips that he shared. How Should Businesses Approach Social Media In 2020? With caution... Get a feel for your audience and be cognizant of what they are reacting to and saying in comments. Don't leverage current events for financial gain. Don't hijack hashtags. Pay attention to the images you post and the people in them. Can You Share Three Types of Social Media Experiments Businesses Can Comfortably Run Now? On Facebook the Reach of links is dismal lately. Instead of posting links try posting a photo with the link either in the post or in the comments. You'll want to use a link shortener to track the clicks, however. On Instagram post more stories than feed posts. Mix them up between photos, text, and videos, but post a few per day to stay at the top of the Stories feed. Run polls, ask questions, get input from your followers. Don't rely on the feed so much. On YouTube test variations of your thumbnails. Spruce them up, change up the look, and feel. It seems like a small thing but the thumbnail can be the difference between success and failure on YouTube. Plus it doesn't disrupt followers when testing. How Active Should Businesses Be On Social Media? As active as they can sustain engagement. There is no correct number of times to post for every business on each platform. For some, it's once per day, once per week, but for some, it's 10 times per day, yes even on Facebook. Your analytics should dictate how much you post, not the media. Now if you're in a city that is having say a large spike of COVID cases or riots perhaps you should pull back for a bit and let things calm down. Because your post might get lost in the feeds. In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out. Tools Poll Everywhere The first tool that we have for you this week is Poll Everywhere. Do you need to survey your audience? By gathering feedback, you can gather valuable information to help improve your products and services, as well as the content you produce for your customers. With Poll Everywhere, you can build many types of polls, such as multiple-choice polls, open-ended questions, Q&A, rank order and more. Once you have your poll created, you can activate your poll and share it with your audience, along with the results. Poll Everywhere is available for free. You can upgrade to other plans that add more participants, the ability to create reports and access archived polls and more, starting at $120 per year. Create polls to survey your audience Singular, Live Intelligent Overlays Applied to Your Live Videos The second tool that we have for you this week is Singular. Singular Live makes it easy for you create and control custom overlays for your live video show. With Singular Live, you can quickly create beautiful video overlays and bring them into many popular broadcasts thanks to cloud-based control applications. Here is a look at how to use Singular to bring in live graphics into your live streams. You can download and use Singular for free (with a watermark), or upgrade to Singular Pro for $100 per month. This will remove the watermark, add additional users and more. Create beautiful graphics for your live streams Wrap-up To sum it up, Facebook Live Producer updates will make using Facebook Live, rather than third-party tools, more enticing. You will also be able to bring on live on-screen graphics to liven up your broadcast. Keep in mind, you may not have all of these features rolled out to your account just yet. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any questions about Facebook Live Producer updates, please share them with us on Facebook, Twitter, LinkedIn or in the comments below. About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail86 Shares
