13 Nov Social Chatter Episode 267: Using LinkedIn Marketing Guides to Improve Branding, Lead Generation & Advertising Christian Karasiewicz | Advertising, Christian Karasiewicz, Clipscribe, Dana Bentz, Lead generation, LinkedIn Marketing Guides, Personal branding, Social media marketing talk show, Social media news, social media news 2020, Streamyard, WhatsApp In-Chat Shopping, Xpression Camera | Facebook, LinkedIn, Snapchat, Social Chatter, Social Media Marketing, WhatsApp | 0 ShareTweetSharePinBufferWhatsAppEmail162 SharesShareTweetSharePinBufferWhatsAppEmail162 Shares Welcome to the 267th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including LinkedIn Marketing Guides, to help your business learn how to build better branding, generate more leads, and improve your advertising on LinkedIn. We will also take a look at the following social media news topics. WhatsApp added a shop button to chats. Facebook rolled out a ad copy tips to help you with your Facebook Ads. TikTok is testing a learn tab to accessing tutorials and how-to videos. New tool: Clipscribe, create attention commanding subtitled videos for social media. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing. If you missed the last episode of our social media marketing talk show, we discussed LinkedIn Career Explorer. Let's see what's new in social media this week with, Christian Karasiewicz and guest, Dana Bentz from StreamYard. Social Chatter: Social Media Marketing Talk Show - Episode 267 LinkedIn Marketing Guides on Branding, Leads and Advertising This week, LinkedIn announced LinkedIn Marketing Guides, covering vital areas for growing your presence on LinkedIn, including brand building, lead generation and advertising. If you use LinkedIn to market your business, you will want to take a look at the guides that they have published. You can learn a lot from them. For example, while LinkedIn Advertising seems more expensive, you have to remember, it isn't the same as Facebook Ads. You are reaching a different audience and likely dealing with higher priced items, so the cost of advertising, compared to the revenue your business could generate by applying the information from the LinkedIn marketing guides. Here is a look at the guides to help improve your marketing on LinkedIn. #LinkedIn launches three new guides to help improve your branding, generate more leads and advertise better on the platform.#SocialChatter #SocialMedia #LinkedInNews https://t.co/qkgjqucDOi pic.twitter.com/DGHRSDCZd1 — Social Chefs (@socialchefs) November 9, 2020 Marketing On LinkedIn - Branding + Lead Generation + Advertising You can download each of the LinkedIn Marketing Guides here. 📄 LinkedIn's Brand Building Guide: https://t.co/ILQTMA2Zjo — Social Chefs (@socialchefs) November 14, 2020 📄 LinkedIn Lead Generation Guide: https://t.co/wGV78MptrO — Social Chefs (@socialchefs) November 14, 2020 📄 LinkedIn Advertising Guide: https://t.co/TfdxG9Uv01 — Social Chefs (@socialchefs) November 14, 2020 Why LinkedIn Marketing Guides Matter For Your Business? It is good to see LinkedIn share tips to help market your business on their platform. In order to be successful with these LinkedIn Marketing Guides, not only will you want to consume the information, but you will also want to put into practice the techniques and tactics that you learn. Remember, you cannot just do things once and expect to see results. You will need to be persistent and keep working at it to enhance your brand, generate more leads for your business, and then leverage advertising to reach more of the right customers that you are looking for. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. You can now shop from a WhatsApp chat. #WhatsApp adding a shopping button to chats.#SocialChatter #SocialMedia #WhatsAppNews https://t.co/JI3kjHcBUU— Social Chefs (@socialchefs) November 11, 2020 Learn how to improve your Facebook Ad copy with this set of advertising tips. #Facebook shares new ad copy to help maximize your performance. → Give your brand a voice → Position your product→ Say it with words→ Create branded packaging→ Be strategic with spending#SocialChatter #SocialMedia #FacebookNews https://t.co/tVBvwT7ypf pic.twitter.com/ONOSdFec05— Social Chefs (@socialchefs) November 9, 2020 Quickly access How-to and Tutorials on TikTok. #TikTok testing 'Learn' tab to showcase education and #howto videos.#SocialChatter #SocialMedia #TikTokNews https://t.co/1PUtbjG71R pic.twitter.com/Ymzq8S633C— Social Chefs (@socialchefs) November 9, 2020 Can Businesses Use Live Streaming? During this week's live social media marketing talk show, we also talked with Dana Bentz about using live streaming to grow your business. Here are the tips that she shared. What Types of Businesses Should Use Live Streaming? Any business can use live streaming. Determine what you will discuss on a live stream. Inteviews tend to work best. Assess whether you have the time to live stream. Live Or Pre-Recorded Videos, Which Should You Use? Both can work for a business. Review competitors to see how they are using live and pre-recorded video content. Live streaming allows for real-time engagement with your audience. Test live and pre-recorded video to see which one your audience prefers to watch. If you want to edit your videos, pre-recorded is best. Live doesn't allow for fixing mistakes. In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out. Tools Xpression Camera, Enhance Live Video and Virtual Meetings The first tool that we have for you this week is Xpression. Xpression Camera is an app that you can add to your video chats or live streams on StreamYard, Zoom, Twitch and more. After you install the Xpression Camera, simply select it in your favorite live streaming software and you can use it during live videos, virtual meetings and more. Here is a look at how Xpression Camera works. Xpression Camera is only available for Mac right now. A Windows version should be launching in the future. To start using Xpression Camera, you will need to requests an invitation from the link below. Enhance your live streams or virtual meetings Clipscribe The second tool that we have for you this week is Clipscribe. Would you like to make your social media video content more accessible? One way to do this is to add subtitles to your video content. Remember, not everyone watches your videos with the sound off. There are also people who rely on your videos to be subtitled because they are deaf or hard of hearing. With Clipscribe, you can quickly add beautiful subtitles to your video content to grab your audiences attention, while helping make your video more accessible to others. Here is a look at how easy it is to add subtitles to your social media videos using Clipscribe. Clipscribe starts at $8 per month ($96 per year) for 30 transcription minutes per month and 30 GB of video storage. You can upgrade to Clipscribe Pro to get 180 transcription minutes per month and 160 GB of video storage for just $12 per month ($144 per year). Subtitle your social media videos Wrap-up To sum it up this week, we discussed LinkedIn Marketing Guides, which focus on helping you to build better branding, generate more leads for your business, and help improve your advertising on LinkedIn. Remember, if you want to improve your marketing on LinkedIn, you will want to not only read the guides, but also put what you learn into practice. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about LinkedIn Career Explorer, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail162 Shares
