Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.
Each episode of Social Chatter is available as a blog post or video.
Let’s see what’s new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain!
Watch This Week’s Social Media Updates
Facebook Developing Artificial Intelligence to Flag Offensive Content
In Facebook news, they are working on artificial intelligence to flag offensive content.
According to this article, “Facebook is working on automatically flagging offensive material in live video streams.
This is a good move as more and more users are moving into Facebook Live video.
As a result, they are going to need to rely more on artificial intelligence as the amount of content swells.
Why Facebook Artificial Intelligence Matters
We love the idea behind Facebook using artificial intelligence to flag offensive content.
Previously, they relied a lot on users to report offensive content.
By having an automatic way to flag content, Facebook could conceivably assemble a team to then comb through flagged content and use the data that they gather to improve the artificial intelligence engine.
Facebook Messenger Games
Also this week, Facebook launched the ability to play games in Facebook Messenger.
What this means is that now, instead of just having chat conversations, you can also play games like Pac-Man, Galaga, Space Invaders, Word With Friends and more with people you are connected with on Messenger.
Messenger games are an additional feature for Messenger, which already boasts chat, phone and video support.
According to Facebook, "we’ve made it very simple to start playing: In the latest version of the app, open a conversation with a friend (or friends!), tap on the game controller icon just below where you type your message, and choose a game to start playing right away. After you finish a round, people in the conversation will see your score and will have the opportunity to challenge you back. People can also discover games within the Messenger search field, or on Facebook News Feed where they can play solo or challenge friends back in Messenger."
Why Facebook Messenger Games Matter
By adding games to Facebook Messenger, this is yet another reason for you to keep coming back to Facebook.
Not just to promote your business on your Facebook Page, but also to foster deeper relationships with people you are connected with through gaming.
Here is a video about Facebook Messenger games.
Overall, we're excited for this announcement and wonder whether games with also make their way to WhatsApp in a future update.
To play Facebook Messenger games, you will need to be using the latest version of Facebook Messenger (iOS | Android)
You can read more about Facebook Messenger games here.
YouTube Support 4K Live-streaming for 360-degree and Standard Video
In YouTube news, they have rolled out 4K live streaming.
4K live streaming will be available for 360-degree videos as well as standard videos.
Why YouTube 4K Live-streaming and 360-degree Video Matters
Back in 2010, YouTube enabled 4K video support.
Since then, the quality of video content has only gotten better.
It’s good to see YouTube add support for this high resolution content.
This means as a business owner, you can use your mobile devices and shoot video in 4K to give you better resolution.
In turn, your content can now look silky smooth when you upload it to your YouTube channel.
If you are a content creator, your videos will look more crisp, which means your subscribers will be able to see your content much better!
You can read more about YouTube 4K live-streaming here.
CNN Buys Beme + YouTuber
This week in social media news, CNN has purchased the mobile app, Beme.
Beme was a mobile app created by Casey Neistat for capturing and sharing video.
As part of the acquisition, CNN will also be bringing on Neistat who will help lead the Beme team.
Why the Beme Acquisition Matters
It is important to note that CNN could have easily bought Periscope or even Twitter.
By purchasing Beme, this is encouraging news for other YouTube influencers who are looking to latch on to a larger company that is looking to work with influencers to help build out their products and brand.
Create Twitter Moments on Mobile
In Twitter news, you can now create Twitter Moments from your mobile device.
Here is a video on how to create Twitter Moments from your mobile device.
— Twitter (@twitter) November 29, 2016
Why Creating Twitter Moments on Mobile Matters
For the longest time, the only way that you could create Twitter Moments was from your desktop.
Now, you can create Twitter Moments if you’re at home or on-the-go.
As a business, this means you’ll be able to curate Twitter Moments from anywhere.
This is important because you won’t have to wait until you get home to create Twitter Moments around important news.
You can now create your own moments right from your mobile device.
To create Twitter Moments on mobile, you will need the Twitter mobile app (iOS | Android)
Snapchat Spectacles Hidden Augmented Reality
In Snapchat news, there is a hidden augmented reality feature within Snapchat Spectacles.
Here is a video of the Snapchat Spectacles augmented reality feature from Moshe Isaacian
Found a cool @Spectacles secret! If you point your Snapchat camera at package's lettering, it gives you a special filter!
How it works: pic.twitter.com/wPSVpQjk5T
— Moshe Isaacian 💡 (@MosheIsaacian) November 23, 2016
Why a Hidden Snapchat Spectacles Augmented Reality Feature Matters
The Snapchat Spectacles augmented reality feature details potential future implications from Snap Inc.
How it works is when you use your Spectacles with the included case, a filter unlocks and shows bubbles that contain curated snaps.
This is encouraging and suggests that Snap Inc might use this as a way for businesses to market their Snapchat presence (and bonus content) when customers use Snapchat products with their business and or products.
Snapchat Shuts Down the Story Explorer Feature
Also in Snapchat news, they have shut down the Story Explorer feature.
This feature was available in Live Stories.
With Story Explorer, people could view specific moments of a Live Story from multiple perspectives.
Here is how you used Story Explorer.
Why Story Explorer Matters
Story Explorer was a neat concept.
For example, the NFL used Live Stories to give fans different perspectives around a topic.
While this helped provide more depth to snaps to keep people on Snapchat longer, Snapchat seems to be taking the company in a different direction as they have been looking more and more like a traditional media company.
As a business, if Snapchat is part of you marketing, keep an eye on the direction they are headed as their overall strategy seems to be shifting.
Tools
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
WhenToGram
Do you need help determining when your business should be posting to Instagram?
Be sure to check out WhenToGram (iOS | Android)
WhenToGram is a mobile app that can help your small business determine exactly when the best time is to post photos on Instagram.
Another useful feature of WhenToGram is that they include a heat map to help you determine the best times of the week.
This way your business can be sure you’re posting at the right times when your audience is most likely to be on Instagram.
WhenToGram is available as a freemium app. You can download WhenToGram for Instagram below.
Download WhenToGramPostbot 3 for Instagram
The next tool we wanted to share with you is called Postbot 3 (iOS).
Postbot 3 is a mobile app for Instagram users.
With Postbot 3, it can help your business determine the best hours of the day to post to Instagram.
Postbot 3 can also recommend the right hashtags to use with your Instagram campaigns so that your posts reach your audience at the optimal times.
You can download Postbot 3 for Instagram below.
Download Postbot 3Quick Wins by Staples
The last tool we wanted to share this week is called Quick Wins (iOS | Android).
Quick Wins is a mobile app by Staples that can help your small business track metrics such as QuickBooks, Google Analytics, Shopify, Facebook and more.
With Quick Wins, your business will also receive personalized ideas to help grow your business.
Quick Wins by Staples is a free app. You can download it below.
Download Quick Wins by by StaplesWrap-up
That’s it for this week’s episode of Social Chatter.
Be sure to tune-in to our next episode of Social Chatter to find out what’s new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
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