Welcome to this week's episode of Social Chatter, your weekly social media marketing talk show where we cover the latest social media news from this past week.
Each episode of Social Chatter is available as a blog post or video.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
This Week's Social Media Updates
Facebook Group Admin Tools
In Facebook news, they have added Facebook Group admin tools.
Why Facebook Group Admin Tools Matter For Your Business
Do you run a Facebook Group for your business?
Previously, it was frustrating to run them.
You didn't necessarily have all of the necessary tools to manage your group and build community.
This week, Facebook is rolling out a host of new features for Groups.
These include:
- Group Insights: see real-time metrics around growth, engagement and membership.
- Membership request filtering: sort and filter member ship requests such as by gender and location.
- Remove member clean-up: Group admins can now remove a person and their content including posts, comments and other people added to the group.
- Scheduled posts: you can now schedule posts to Facebook Groups.
- Group to group linking: Group admins can recommend similar groups to suggest to their members.
Here is a short video about new Group features.
Overall, we're particularly excited about all of the new Facebook Group features, as these should encourage you as a business owner, to build stronger communities to help you connect and engage more with your customers.
You can read more about these new features for Facebook Group admins on the official Facebook blog.
LinkedIn Adds Search Optimization
This week, LinkedIn news, they are rolling out search optimization features.
Why LinkedIn Search Optimization Matters For Your Business
Have you ever wondered how someone found you on LinkedIn?
Was it through search, Google search, a recommendation from someone else's LinkedIn profile or something else?
This week, LinkedIn added search appearances.
You'll be able to see how many people found you via LinkedIn search.
You'll also be able to see the companies and job titles of the people who found you in search.
From these results, you can see open jobs and apply for them.
As a business owner, it should be easier for you to have your employees find people that might be a good fit for your company.
Because LinkedIn is displaying this information, this should help LinkedIn profiles keep their accounts updated.
In addition to these new LinkedIn search capabilities, they are also adding a profile completion meter.
According to LinkedIn, "you can see personalized recommendations on what profile sections you should add to increase your chances of showing up when a recruiter, potential business partner or candidate does a search on LinkedIn."
Some of the items they recommend include having a profile photo, adding more than 5 skills, including the city where you are based and more.
You can read more about LinkedIn's new search capabilities here.
Instagram Live Video Replays
In Instagram news, they have added Instagram Live video replays to Instagram Stories.
Why Instagram Live Video Replays Matter For Your Business
Instagram has updated Instagram Stories to allow for Instagram Live video replays.
What this means is that you can now share a replay of your live videos to Instagram Stories.
According to Instagram, "when your broadcast has ended, you'll be able to tap "Share" at the bottom of the screen to add your replay to Instagram Stories for 24 hours. You can also tap the toggle and choose "Discard," and your live video will disappear from the app as usual."
When someone you follow share a video replay, you will see a play button.
It looks like this.
It is also important to mention that if someone has shared multiple replays, you'll see arrows at the top so you can easily jump between videos.
If you are watching your own replay, the number of viewers will include everyone who saw it live and in stories.
To read more about Instagram Live video replays in Stories, click here.
YouTube VR-Centric Heatmaps
In YouTube news, they have launched VR-centric heatmaps.
Why YouTube VR-centric Heatmaps Matter For Your Business
As YouTube continues to move into VR, they think ", it's helpful to know what your viewers are focused on. Today we're introducing heatmaps for 360-degree and VR videos with over 1,000 views, which will give you specific insight into how your viewers are engaging with your content. "
To help you out, they are adding heatmaps.
"With heatmaps, you'll be able to see exactly what parts of your video are catching a viewer's attention and how long they're looking at a specific part of the video."
This is fantastic news for businesses looking to use virtual reality in their marketing.
Since VR is a relatively new field, you likely don't know what is and isn't working.
Adding heatmaps should help to add the tools you need to measure your video analytics to help you make important marketing decisions.
You can read more about YouTube's VR-centric video analytics on the official YouTube blog.
Snapchat Snap Maps
In Snapchat news, they have launched Snap Maps.
Why Snap Maps Matter For Your Business
Snap Maps are a way to share your current location when you open Snapchat.
While they are primarily geared towards individuals on Snapchat, we anticipate that they will become available for businesses to be able to target via Snap Ads.
To use Snap Maps, first open the Snapchat mobile app.
From there, pinch to zoom and to view Snap Maps.
According to Snapchat, "if your friends are sharing their location with you, their Actionmoji will appear on the Map. Actionmojis only update when you open Snapchat."
Here is an example of Snap Maps.
Snapchat has also published a video about Snap Maps.
You can view it here.
You can read the Snapchat announcement about Snap Maps here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Onlypult
The first tool we have for you this week is called Onlypult (web).
How would your business like to be able to scheduling Instagram posts when you are away or unavailable?
With Onlypult, now you can.
Onlypult lets you upload photos and videos to Instagram.
You can even use it to from your desktop or laptop computer.
With Onlypult, in addition to scheduling Instagram posts, it can also help you track your competitors and measure your Instagram analytics to see how your channel is performing.
Onlypult is one of many Instagram scheduling tools that we recommend.
To try Onlypult ahead of time to see how it works for your business, use the following link.
OnlypultClippycam
The next tool we wanted to share with you is called Clippycam (iOS).
With Clippycam, you can record a video or take a photo and add it to an existing photo or video that you want to share with someone.
Essentially, you are creating a picure-in-picture.
Clippycam can also be a great way to take a recorded video and overlay another video where you teach others what you are doing on-screen.
Clippycam is a free download.
You can download it from the link below.
Download ClippycamWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
