30 Apr Social Chatter Episode 289: Facebook Ad Tracking Updates With App Tracking Transparency In iOS 14.5 Christian Karasiewicz | Agorapulse, App tracking transparency, Christian Karasiewicz, Deb Mitchell, Facebook Ad tracking updates, Facebook Ads, Facebook News, Sara Munro, Social media marketing talk show, Social media news, social media news 2021 | Facebook, Social Chatter, Social Media Marketing, Uncategorized | 0 ShareTweetSharePinBufferWhatsAppEmail28 SharesShareTweetSharePinBufferWhatsAppEmail28 Shares Welcome to the 289th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Facebook ad changes in iOS 14.5. We will also take a look at the following social media news topics. Leveling up your skills with LinkedIn Learning Hub. Changes to naming your YouTube channel. New tool: AddEvent, create calendars for your live streams, trainings and more. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Facebook audio creation tools. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Deb Mitchell from Agorapulse. Social Chatter: Social Media Marketing Talk Show - Episode 289 Facebook Ad Tracking Updates This week, we have Facebook Ad Tracking Updates in Apple iOS 14.5. Apple is rolling out app tracking transparency features. These new settings on your iOS device, will now prompt you to allow app tracking. Keep in mind that this doesn't just impact Facebook Ad tracking. This is a setting in iOS, that will apply to every app that you have on your device. The goal is for greater transparency from apps, and to give users more control over what information apps have about a user and their device. Here is what the app tracking transparency setting looks like. pic.twitter.com/MmWcEE9f3T— Social Chefs (@socialchefs) April 30, 2021 Why Facebook Ad Tracking Updates Matter For Your Business By adding app tracking transparency, it will put some strain on some businesses that relied on using Facebook tracking pixels and Facebook Ads. According to Facebook, "businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected." "As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events." One of the biggest pieces of advice that we can suggest is diversification. It will mean fewer chances to personalize content for users; however, this also presents a great opportunity for your business to further show your customers that you care about them and protect their data. If you're looking to use the Facebook ad tracking updates, available in iOS 14.5, simply update your device under Settings. You can then go into Settings > Privacy > Tracking, and enable app tracking transparency completely, disable it, or set it for each individual app that you have installed on your device. When you then launch an app, you will be prompted to allow tracking. While this seems like extra work, it will benefit users, because they now have more say in terms of apps using their information. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. LinkedIn launched a Learning Hub to help you level up your skills. You can now change your YouTube channel name without impacting your Google account. Spotify to give creators 100% of revenue from podcast subscription feature. Building A Sustainable Community On Social Media This week, we talked with Deb Mitchell from Agorapulse about building a sustainable community for your business. We're faced with a lot of online distractions, digital burnout and information distrust. Here are the tips that she shared about this topic. What has your experience been like over the past year, building a sustainable community? This year has been exciting and stressful. Having a community is a great way to support people. How do Clubhouse, Twitter Spaces, and distractions impact community-building? Be aware of distractions, and what causes them to occur. Take advantage of the power of community. Be compassionate, and work together with customers in your community. Teamwork. Tools AddEvent This week, we talked about AddEvent. With AddEvent, you can easily get your meetings, events, live streaming shows, and trainings on your customers' calendars. Here is how AddEvent works. Check out AddEvent, a powerful tool to get your meetings, trainings, #livestreaming shows and more on your customers' calendars! Check it out! 🎥 Featured on #SocialChatter https://t.co/lAi8LiYlv6 pic.twitter.com/eeiatdXaVl — Social Chefs (@socialchefs) April 30, 2021 You can use AddEvent for free using the Hobbyist plan. Prices then start at $19 per month for the small business plan. Create shareable calendars to help your customers Wrap-up To sum it up this week, we discussed Facebook ad tracking updates, that are part of the Apple iOS 14.5 update. Remember, this will apply to all apps that track you, and you will need to start to allow tracking under the app tracking transparency setting. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about Facebook Ad tracking updates, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail28 Shares
