Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including updates to the Facebook video creation kit, the Facebook Study App, Snapchat Shops, Designrr, and more.
If you like, you can watch or listen to Social Chatter on our blog, YouTube channel or the Alexa Flash Briefing.
For those of you who missed last week's episode on Instagram branded content ads and LinkedIn ad review, you can watch the replay here.
Let's see what's new in social media this week with, Christian Karasiewicz, Phil Gerbyshak and guest, Jessika Phillips from NOW Marketing Group.
Social Chatter: Social Media Marketing Talk Show - Episode 195
Updates: Facebook Video Creation Kit For Mobile
In Facebook news, they are rolling out updates to the Facebook video creation kit.
Facebook is updating the video creation kit. This is essentially a tool to help you "create compelling video ads by converting static images and text into engaging video ads optimized for mobile." Here’s a look at the Facebook video creation kit.
Facebook is adding a host of new features to make it easier for you to create video ads. These include more templates, 20+ additional font options, along with the ability to save drafts of your videos. In addition, you’ll have access to seasonal ads and stickers for Easter, Mother’s Day, back-to-school and more!
Here is a look at the Facebook video creation kit in action.
Why Updates To The Facebook Video Creation Kit Matters For Your Business
If you’ve found it difficult to create compelling video ads, Facebook hopes to take some of the guesswork out of that.
With enhancements to the Facebook video creation kit, you can focus more on planning out your content and social media strategy and let Facebook help you with your video ads with easy-to-use tools.
To create video ads for your Facebook Page, click here.
You can read more about updates to the Facebook video creation kit here.
Facebook Study: Get Paid To Share Your Data
Also in Facebook news, they are rolling out an app called Facebook Study, a reward-based market research program. Essentially, research participants will be compensated by Facebook.
According to Facebook, "we’ll run ads to encourage people to participate in this market research program. When someone clicks on an ad, they’ll have the option to register and, if they qualify, they’ll be invited to download the app. Once invited, they’ll find the Study from Facebook app in the Google Play Store. As they sign up, people will see a description of how the app works and what information they’ll be sharing with us so they can confirm they want to participate. We also notify users on the Study from Facebook website and in the Play Store description about what information we collect and how it will be used. This is all accessible before participants provide any market research information to the app. Anyone who uses the app will be compensated for contributing to the research. Only people who are 18 and older will be eligible to participate at launch, and all participants will be able to opt out at any time."
Why The Facebook Study App Matters For Your Business
The Facebook Study app aims to reward users who share information with Facebook. This includes apps installed on a participant’s phone, the amount of time spent using those apps, a participant’s country, device and network type and more. They do not collect user IDs, passwords, etc.
If you’re a heavy Facebook user and you don’t mind sharing this information with Facebook, you can generate a potential revenue stream for sharing your data with the Facebook Study app.
The Facebook Study app will be rolling out to people in the US and India. They plan to expand it to other locations over time. You can learn more about Facebook Study and apply here.
You can read more about the Facebook Study app here.
Skype Screen Sharing On Mobile
Skype is adding screen sharing on mobile.
In addition to having a video call on Skype, you can now share your screen on iOS and Android.
Why Skype Screen Sharing On Mobile Matters For Your Business
Maybe you want to share your shopping experience with your friends or you have a customer who needs help using your website from their mobile device?
Now, instead of waiting until you’re back at your laptop, you can quickly hold a video Skype call and screen share with your customers.
Using Skype To Screen Share On Mobile
- Start a Skype call
- Tap on the … menu
- Tap on screen sharing. Alternatively, you can record your Skype call as well
To get the Skype screen share feature on mobile, update your Skype app from your device’s app store.
YouTube Stories Add @Mention Stickers, Camera Shortcut
In YouTube news, they are adding @Mention Stickers and a camera shortcut.
When YouTube Creators go to edit their Stories, they can now choose @Mention stickers to highlight a Creator and their respective YouTube channel.
Here’s a look at YouTube @Mention Stickers.
YouTube also wants to make it easier for Creators to access their camera. To do this, they have added a quick-swipe camera shortcut. Here’s how you access it.
Why YouTube Stories @Mention Stickers Matter For Your Business
Would you like to give a shout out to another YouTube Creator? YouTube Stories @Mention stickers will make it easier for you to tag a Creator in Stories.
As a business, this can be a great way to engage with other channels and to potentially get on the radar of other YouTube Creators.
Snapchat Shops
In Snapchat news, they are rolling out Snapchat Shops that will all users to swipe-up on snaps to buy products within the Snapchat app.
The Snapchat Shops are powered by Shopify. You can find them on a handful of verified Snapchat user accounts such as Kylie Jenner (Kylie Cosmetics), Kim Kardashian (KKW Beauty), Spencer Pratt (Pratt Daddy Crystals), Bhad Bhabie (BHADgoods) and more. Here’s a look at Snapchat Shops.
Why Snapchat Shops Matter For Your Business
If Snapchat is a place where your customers spend their time, consider setting building an audience on the platform. This way, when Snapchat rolls out Snap Shops, your business will be ready to start selling to your customers.
You can read more about Snapchat Shops here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Facebook is planning their own cryptocurrency
- Snapchat is testing bitmoji stickers in Stories replies
- Snapchat is testing multi-snaps
- Snapchat building event invites to join an group chat for the event
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Designrr
The first tool that we have for you this week is Designrr.
How would you like to create informational products in seconds?
With Designrr, you can quickly convert your website, Microsoft Word, Facebook content and more into an eBook in seconds.
Here is a look at some of the features of Designrr.
You can sign-up for Designrr for a one-time purchase off use $27 from the link below.
Buffer Shop Grid For Instagram
The second tool that we have for you this week is Buffer shop grid.
Would you like to increase your Instagram bio links?
With the Buffer Shop Grid for Instagram, now you can drive more sales through Instagram!
When you connect your Instagram account with the Shop Grid, you can create a shoppable page that uses your Instagram grid. Here’s a look at how it works..
With the Buffer Shop Grid, you can now add a produce page link to your scheduled posts in Buffer. You can try out Buffer free for 14-days. Afterwards, in order to use the shop grid, you’ll need to subscribe to the Buffer Premium plan, which runs $65 per month.
Try Buffer Shop Grid For Instagram
Wrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
