06 Jan Social Chatter Episode 325: Instagram Chronological Feed, Plus New Ways to Sort Your Feed Christian Karasiewicz | Christian Karasiewicz, Instagram chronological feed, Instagram news, Sara Munro, Social media marketing talk show, Social media news, social media news 2022 | Instagram, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 325th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including the Instagram chronological feed and other sorting capabilities. If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing. If you missed the previous episode of our social media marketing talk show, we discussed Snapchat AR Spectacles. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Juliette Stapleton. Social Chatter: Social Media Marketing Talk Show - Episode 325 Instagram Chronological Feed + New Sorting Options This week, we're talking about new sorting options on Instagram, including the Instagram chronological feed. If you've ever wanted to sort your Instagram feed, now you'll soon be able to. Instagram wants to give you more control over your IG feed, so they are rolling out three new sorting options. These include home, following and favorites. They will be available at the top of your Instagram feed. To switch from the chronological feed, simply select the feed you want to view from the dropdown menu. Here's a look at these new sorting options on Instagram that Adam Mosseri announced. #Instagram is testing new Feed view changes. Three views: - Home- Favorites- Following See them in action: https://t.co/omGFAW8zjo#SocialChatter #SocialMedia #SocialMediaNews #InstagramNews — Social Chefs (@socialchefs) January 5, 2022 What Is the Instagram Chronological Feed? 🎉 New Features 🎉 We’ve rolled out some pretty fun new features this week that I wanted to share with you: - #IGPlayback - Reels Visual Replies - Profile Embed (US only for now) Any new features you’d like to see? Let me know! 👇🏼 pic.twitter.com/p8mvtJn4kA — Adam Mosseri (@mosseri) December 16, 2021 Let's take a look at what each of the feeds on Instagram means, including the Instagram chronological feed. Home - According to Mosseri, home is the experience users know today. The app ranks content based on how interested it thinks you are. Favorites - This is a list of accounts that you want to make sure you don’t miss things from. Adam Mosseri says he uses this feed to see what his siblings are doing, his favorite creators, and a few of his best friends. Following - Also known as the Instagram chronological feed, you'll see posts from all of your followers. When Will the Instagram Chronological Feed Be Available? The Instagram chronological feed, also known as the "following" feed, is currently being tested. They plan to roll out all three new Instagram feeds in the first half of 2022, so keep an eye out. Why the Instagram Chronological Feed Matters For Your Business As a business owner, your time is valuable. You shouldn't have to waste it trying to see updates from your favorite accounts. By adding an Instagram chronological feed, you'll be to see new posts in the order they are made, or if you're looking for recommendations, use the home feed to see a mix of all of your accounts, but also ones that Instagram thinks you might like. With these new feed options, it should make it much easier to get to the content you want to see on Instagram. This should save you a lot of time, especially when browsing Instagram from your mobile device. One thing you may want to do is go back and unfollow some accounts on Instagram, and begin to make a list of which accounts will go under the "favorites" and "following" feed. Remember, the Instagram chronological feed is only good if you set it up how you want to see it. If your feed is currently cluttered, just enabling these new sorting options won't necessarily help you save time. You need to spend some time training the Instagram feed on which accounts you want to see. Related Instagram Articles Instagram Reels text-to-speech and voice Instagram Desktop, How to post from your Mac or PC Instagram TV Instagram Limits for comments and DMs Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Clubhouse is adding saved replays to audio rooms. Twitter Spaces is testing restricting Spaces to smaller groups. YouTube Super Thanks will now let you send custom messages to creators. Meta plans to simplify campaign objectives when running ads. Facebook Messenger added holiday-themed elements including soundmojis and AR features. TikTok is experimenting with video intros. Tool of the week: MissingLettr . What Is the Best Way to Plan Social Media Content? We recently spoke with Juliette Stapleton about TikTok shopping. As we move into 2022, we wanted to focus on content planning, so we invited her to share tips to help you when planning social media content for your business. What is social media content planning? It is important to plan your social media content ahead of time. This way you can put more thought into what you'll be posting, when, and even tie into current topics and trends. I’m not a big long term planner. The truth is it works for some and doesn’t work for everyone. A lot of people struggle with planning ahead. As a result, the best way is what works for you. Try different strategies to find what works best for you. It’s good to lean into something that is natural to you. When planning your social media content, think about your objectives and what the message is you want to get out. Spend time focusing on these four areas. 30% needs to be about your personal brand. People connect with people. 40% of your content needs to be educational around your offer. 20% should be about building up your brand and position as an authority. Write guest articles for larger publications to increase your visibility. 10% is where you make direct offers. Lead them to where they can learn more. How far in advance should a business start their content planning process? Some people like to plan well in advance. Others prefer to plan just a few days in advance. Don’t try to do content planning just because someone said you should. Try starting your content planning ahead of time, and find the sweet spot where you feel most comfortable. Wrap-up To sum it up this week, we discussed the Instagram chronological feed, along with new ways to sort your feed on the gram, including home, following and favorites. If you have any additional questions, please share them with us in the comments below. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.
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