Instagram Subscriptions, Exclusive Instagram Live Video & Stories Content

20 Jan

Social Chatter Episode 327: Instagram Subscriptions, Get Paid Access to Exclusive Instagram Live and Stories Content

Christian Karasiewicz, Instagram news, Instagram Subscriptions, Sara Munro, Social media marketing talk show, Social media news, social media news 2022

Instagram, Social Chatter, Social Media Marketing

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Welcome to the 327th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including the Instagram subscriptions, a way to offer paid access to exclusive Instagram Live and Stories content.

If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing.

If you missed the previous episode of our social media marketing talk show, we discussed LinkedIn audio events.

Let's see what's new in social media this week with, Christian Karasiewicz and Sara Munro.

Instagram Subscriptions, Paid Access to Exclusive Instagram Live and Stories Content

This week, we're taking a look at Instagram subscriptions.

If you weren't already on subscription overload, Instagram is testing paid subscriptions for creators.

With IG subscriptions, your favorite creators will be able to put exclusive content, such as Instagram Live video and Stories behind a paywall.

Here's a look at what Instagram subscriptions look like in the iOS and Android mobile apps.

#Instagram launching Subscriptions, a way for followers to pay for access to exclusive IG Live videos and Stories content (and badges).https://t.co/8dQ59TqZFp #SocialChatter #SocialMedia #SocialMediaNews #InstagramNews pic.twitter.com/6Kx8zVHwnr

— Social Chefs (@socialchefs) January 19, 2022

Where Can I Access Instagram Subscriptions?

The new paid subscription feature is available within the Instagram app on iOS and Android.

Right now, Instagram subscriptions are being rolled out to a number of influencers, athletes and celebrity accounts.

Exclusive Content For Instagram Subscriptions

Subscriptions on Instagram might see familiar. That's because Twitter also has their own called Twitter Blue.

It is essentially a subscription service for Twitter.

With Instagram subscriptions, you'll need to think about how much you share on your regular Instagram account, versus what you share with people who pay a subscription fee to you.

In the meantime, you'll have to wait until LinkedIn opens their beta program and invites more users in about a month.

Why Instagram Subscriptions Matter For Your Business

Subscriptions from Instagram can help create an additional revenue channel for your business.

Keep in mind that Instagram subscriptions aren't for everyone.

You can't just turn them on. When someone agrees to subscribe to you on Instagram, you agree to provide exclusive Instagram Live video and Stories content.

So while they can be a significant source of income, you also have to put in the work to ensure you're holding up your end of the agreement.

One other thing to remember is that some categories, such as tutorials, beauty and fashion, exercise, real estate, and cooking channels seem like they would benefit from offering Instagram subscriptions.

You'll want to spend time evaluating whether your content lends itself to work with Instagram subscriptions or if creating exclusive content will take you further from your goals for your business.

Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.

Instagram is testing the ability to edit the profile grid.
Pinterest is making it easier to search profiles.
Twitter is updating TweetDeck with a column creation tool.
You'll soon be able to create reaction videos to tweets.
Everyone can record Spaces.
Emoji polls and bitmoji reactions are headed to Snapchat.
Snapchat is limiting access to minors for adults.
Tool of the week: TrueBill
.

How to Manage Subscription Overload?

Instagram Subscriptions mean you'll soon have yet another subscription service to keep track of.

Here are some tips to help you learn how to create exclusive content for customers who pay you and also how to best manage your subscriptions.

What types of content should a business create that is exclusive for their followers?

The business needs to decide if it’s better to have more people paying less, versus fewer people paying more.
Access to more advanced video tutorials
Additional resources and white papers

How can you best control subscription fatigue?

We all probably have a lot of monthly subscriptions. There's cable, internet, installment plans, and now creator subscriptions.

What are some ways to keep track of your subscriptions?

Review subscriptions you subscribe to on a regular basis
Constantly evaluate and seek out the most value from your subscriptions
Don’t be afraid to cancel a subscription if you’re not using it

Wrap-up

To sum it up this week, we discussed Instagram subscriptions, which are rolling out to a select group of Creators including actors, influencers and athletes.

If you have any additional questions, please share them with us in the comments below.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

About The Author

Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.

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Social Chatter Episode 327: Instagram Subscriptions, Get Paid Access to Exclusive Instagram Live and Stories Content

Social Chatter Episode 327: Instagram Subscriptions, Get Paid Access to Exclusive Instagram Live and Stories Content

Social Chatter: Social Media Marketing Talk Show - Episode 327

Instagram Subscriptions, Paid Access to Exclusive Instagram Live and Stories Content

Where Can I Access Instagram Subscriptions?

Exclusive Content For Instagram Subscriptions

Why Instagram Subscriptions Matter For Your Business

Related Instagram Articles

Other Social Media News Mentioned

How to Manage Subscription Overload?

​​What types of content should a business create that is exclusive for their followers?

How can you best control subscription fatigue?

Wrap-up

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What types of content should a business create that is exclusive for their followers?