473 episodes

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."

The Proffitt Podcast Proffitt Media

    • Education
    • 4.9 • 100 Ratings

Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."

    Turning Adversity Into Hope: The Story of a Podcast Born from Resilience and Optimism

    Turning Adversity Into Hope: The Story of a Podcast Born from Resilience and Optimism

    When life throws you a curveball, how do you catch it and throw it back? Teisha, founder of "Hurdle to Hope," joins us to share her powerful story of facing multiple sclerosis and stage four breast cancer with unwavering optimism. Her journey is one of remarkable resilience, not just in coping with her diagnosis but in turning her struggles into a platform for encouraging others. 

    We dive into the emotions and strategies behind starting her podcast "Wellbeing Interrupted" and explore how setting a podcast launch date instills a sense of personal accountability and provides a beacon of hope for many facing similar battles.

    Launching a podcast presents an emotional rollercoaster, and Teisha's narrative is no different. Starting "Wellbeing Interrupted" was born out of Teisha's dual diagnosis and the following realizations; "I found strength in the unimagined possibilities that reshaped my life's trajectory, and it's from this place of growth that I craft each episode."

    The conversation with Teisha isn't just about her story; it's an insight into the creation process, the vulnerability of revealing personal trauma, and the thrill that comes from finding your voice and knowing it resonates with others on a deep, personal level.

    Stepping into the world of online content creation can turn adversity into a pathway for contribution, and our episode is a testament to this truth. We highlight Amy Porterfield's impact on the housebound community, the role of mindset in illness management, and how to navigate the perfectionism that often accompanies serious health challenges. 

    Anyone interested in Teisha's approach to overcoming hurdles can find the "Hurdle to Hope" quiz at hurdle2hope.com/quiz. And if you're beginning this journey with us, hit that follow or subscribe button for more courageous conversations illuminating the path from adversity to hope.

    • 54 min
    Charting the Evolution of Content Creation: Strategies, Fears, and the Journey

    Charting the Evolution of Content Creation: Strategies, Fears, and the Journey

    "I feel so self-conscious. How do I get over my fear of listening or watching to myself?" Have you asked that question, too? Join me on this chat about the evolution of content creation. I'll reflect on my own journey from the consistent efforts of 2018 to the content overload of 2021. Along the way, I'll share the valuable lessons I've learned on strategy, SEO, and nurturing an audience.  

    By looking back at my earlier perspectives and how they've transformed over the years, you'll gain a fresh understanding of what it truly means to craft content in today's ever-shifting digital terrain.

    Creating content can be challenging, so I'm sharing how I overcame my doubts by switching to a more mindful approach. Jenny, a member of our YouTube audience, asked me about dealing with anxiety, and I offer advice for anyone on their content journey. Authenticity and connection with our audience are the secrets to creating engaging and valuable content.

    This episode is a practical toolkit for those starting their creative projects. I'll guide you through setting deadlines, fostering accountability, and the magic of taking action. The shared insights will encourage you to start where you are, with curiosity as your guide, and embrace the journey ahead. Join empowered content creators navigating the thrilling seas of digital expression. Tune in and subscribe.

    • 26 min
    Harnessing Digital Tools for Online Success with ToolTester Founder

    Harnessing Digital Tools for Online Success with ToolTester Founder

    Unlock the secrets to a thriving online business presence with Robert Brandl, the insightful founder of ToolTester. Our conversation is an eye-opener for anyone from budding entrepreneurs to seasoned business owners looking to harness the power of digital tools. Robert narrates his transformative journey from searching for a simple website builder to creating a robust platform—ToolTester—that guides users in choosing the ideal digital assets. His experiences illuminate the critical role of SEO and affiliate marketing in catapulting your business to new heights, while also underscoring the accessibility of platforms such as Weebly and Squarespace that have democratized the online landscape for non-techies.

    Dive into the heart of digital marketing's evolution with us, where personalizing content and optimizing for various devices is now the name of the game. I share firsthand the rigorous process of continuous testing and updating that ToolTester undergoes to help your business climb the search engine ranks. Our discussion spans the integration of video content, the intertwined growth of blogs and YouTube channels, and the dynamic nature of email marketing—emphasizing the importance of staying current with tactics that resonate with your audience.

    Step with us into the world of web tools, essential for any content creator or small business aiming to make an indelible mark online. From exploring efficient website builders to dissecting the nuances of e-commerce and email marketing services, this episode is a treasure trove of recommendations tailor-made to fit your needs. As we offer gratitude to Robert for his invaluable expertise, we hope you find the inspiration and information necessary to empower your journey and select the right digital tools that will turn your online endeavors into a resounding success.

    • 35 min
    Keeping Your Audience Engaged Through Personal Hurdles and Content Gaps

    Keeping Your Audience Engaged Through Personal Hurdles and Content Gaps

    Have you ever dreamed of a break from your content but are terrified of losing touch with your audience? Well, my friends, you're not alone. Today, let's tackle the intricate dance of content creation with a side of life's little hiccups. 

    Through the lens of a listener's daunting experience with illness-induced hiatus, we share the realities of falling podcast downloads and the critical need for strategic marketing. Join me as I reflect on my New York adventure, a testament to the saving grace of content batching that let me savor the Big Apple, work-free. And when a family emergency accident threw our calendars out the window, flexibility and audience communication became my mantra.

    This episode isn't just about sharing woes and victories; it's tried-and-true insights on striking that elusive balance between content production and life's curveballs. I'll guide you through content batching and editing, sprinkling in tales of my contrasting creative personas and hinting at a forthcoming video that lays it all out. 

    For those times when life takes the driver's seat, I'll offer sage advice on realigning your content with your current reality and still keeping your audience hooked. Short, impactful episodes can become your new best friend, packing a punch without overextending your reach. So grab your headphones, and let's embark on this voyage of content resilience together.

    • 19 min
    Navigating Podcast Breaks for Maximum Listener Retention

    Navigating Podcast Breaks for Maximum Listener Retention

    Have you ever wondered, "What's the secret sauce to podcasting success?" Get ready to uncover the magic behind structuring podcast seasons and effectively communicating with your audience—especially when taking those much-needed breathers. 

    In a revealing session with our Proffitt Podcasting students, we share invaluable wisdom from the trenches of content creation, guiding you through the decision-making puzzles of podcast continuity—be it a single, ongoing narrative or neatly packaged seasons. We dissect the questions that keep podcasters awake at night, providing answers that illuminate the path to longevity in podcasting and enhance the listener experience, ensuring your voice remains resonant episode after episode.

    As a content creator, striking a balance between life's demands and your podcast's rhythm can be a high-wire act. Yet, the art of transparently looping in your audience during those intervals away from the mic maintains the bond you've built. This episode highlights the nuances of communicating about a hiatus, outlining strategies to keep your podcast in orbit around your listeners' lives even when silence falls. 

    We also discuss the strengths of private versus public podcast platforms, specifically Hello Audio and Kajabi, and how they can be woven into your online presence to reinforce audience engagement. Join us as we navigate these waters, always keeping our finger on the pulse of what keeps a podcast thriving in the bustling audio landscape.

    • 23 min
    Optimizing Your Content Journey with My Personal Tech Stack Guide

    Optimizing Your Content Journey with My Personal Tech Stack Guide

    Ever feel like you're juggling too many tools in your content creation process, barely keeping them all in the air? Join me as I lay out my personal content tech stack and walk you through the PREP'M method—an approach designed to streamline your planning, recording, editing, publishing, and marketing workflow. 

    I'm sharing my favorite tools, like Asana for project management and Calendly, which can simplify scheduling to keep you organized and accountable. I'll also take a deep dive into the utilities that shape my content creation, including the game-changing podcast hosting service Buzzsprout, and learn how TubeBuddy can skyrocket your YouTube visibility. 

    In this episode, I also tackle the nitty-gritty of managing your tech stack without breaking the bank—because nobody likes sneaky expenses from free trials that suddenly aren't so free anymore. From Buzzsprout's Magic Mastering to ConvertKit's marketing prowess, I'm sharing the secrets that could take your content to the next level. 

    We don't have any guests this time—it's just you and me exploring the powerful tools at our fingertips and learning how to harness them for content creation success. So, gear up for a jam-packed session filled with actionable advice and insider tips that promise to elevate your content game.

    • 30 min

Customer Reviews

4.9 out of 5
100 Ratings

100 Ratings

Jojo1800 ,

Great valuable tips on Podcasting

I love the combination of easy to implement snippets, thoughts on content creation, and the easy flow of Krystal’s show.

coachsmags ,

Something’s changed

I loved this podcast, but lately the content feels drawn out and less impactful. The ads 🫠 so many ads. I fast forward through but they are still going. I understand and appreciate monetizing podcasts, but when the push is for big influencers I’m out.

MelyssaMunday ,

Just what I needed

My business coach suggested I follow Krystal because I want to start a podcast. I went down a rabbit hole subscribing to her lead magnets, read her book and started binging this podcast. It is so valuable, I love how it’s all explained in non techy ways.

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