Welcome to this week's episode of Social Chatter, your weekly social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
We're also joined by this week's special guest, Morris Lilienthal.
You can learn more about Morris Lilienthal, here.
Watch This Week's Social Media Updates
Facebook Ads Manager and Power Editor Merge
In Facebook news, they are combining Facebook Ads Manager and Power Editor.
Why Combining Facebook Ads Manager and Power Editor Matters For Your Business
In an effort to make running Facebook Ads even easier, Facebook is combining Power Editor with Facebook Ads Manager.
Previously, if you wanted to run Facebook Ads, if you wanted a quicker way to create ads with more powerful creation and editing features, you would use Power Editor.
If you were new to Facebook Ads, you may have preferred the guided workflow of Facebook Ads Manager.
By combining the two, your business will get the best of both worlds.
You'll be able to use Power Editors automatic drafts feature for building campaigns, ad sets and ads.
If you need Facebook Ads Manager's guided workflow, you'll get that too.
This way you can start off with a little assistance when creating Facebook Ads and graduate to more advanced Facebook Ads when you need to.
Also of interest, you'll get a single source for Facebook Ad reports in the updated Ads Manager.
This way you won't have to bounce back and forth between two tools or waste time trying to compare why one reports Facebook Ad number differently from the other.
If your business needs help running Facebook Ads, don't hesitate to contact us.
You can read the announcement about combining Facebook Ads Manager and Power Editor here.
Facebook Events In Publishing Tools
Also this week, Facebook rolled out enhancements for managing Facebook Events within publishing tools.
Here is what these look like.
Why Facebook Events In Publishing Tools Matter For Your Business
Previously, if you wanted to see how many people were attending your Facebook Events, you had to go look at the events section on your page and then drill into the event.
Facebook is making it even easier for businesses running Facebook Events.
Within publishing tools on your Facebook Page, you can now see the following:
- Published Events
- Draft Events
- Archived Events
Within each section, you'll be able to quickly see how many people are attending your Facebook Events.
For example, you can see the number of people who were interested, went, along with the reach for your event.
As a business, now that you can see all of your Facebook Event statistics in one convenient place, you can use this data to determine whether you want to promote your event to boost attendance.
You can also quickly duplicate an event or share an event with fewer clicks now.
Facebook Brings Canvas Ads to Instagram Stories
In Instagram news, you can now run Facebook Canvas Ads in Instagram Stories.
This is what they look like.
Why Facebook Canvas Ads In Instagram Stories Matters For Your Business
As a marketer, you can use the creativity tools available in Facebook's Canvas to tell more compelling stories for your brand.
Instead of running multiple ads, you'll be able to create an immersive, full screen Canvas in your Instagram Stories.
As a business, you'll get access to upload your own organic creative assets for Instagram Stories.
Your assets will then be available permanently in Facebook Ads Manager for you to use again in the future.
Another benefit of having Facebook Canvas Ads in Instagram Stories is you can create an extension of your brand from your Stories.
You'll also have the opportunity to test each of the platforms - Facebook and Instagram, to see which one performs the best with your audience.
Canvas Ads in Instagram Stories will be available over the next few weeks.
In the meantime, here's a guide to help you run Canvas for ads in Instagram Stories.
You can read the announcement about Facebook Canvas Ads in Instagram on the Instagram blog.
WhatsApp Ads In Facebook
In WhatsApp news, you'll soon be able to contact a business on WhatsApp from Facebook.
Why WhatsApp Ads On Facebook Matter For Your Business
In an effort to further monetize WhatsApp, a WhatsApp spokesperson said, "we're testing a new way for people to start a chat with a business in WhatsApp from a Facebook ad. This makes it easier for people to connect with businesses that they care about on WhatsApp."
What this would essentially be is adding a WhatsApp chat button on Facebook Ads that then open a conversation with a business in WhatsApp.
While this is currently being tested, if your business primarily uses WhatsApp to conduct business, this could be a great solution to bring people from Facebook to you on WhatsApp.
You can read more about this new finding about WhatsApp Ads here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
TouchRetouch
The first tool that we have discovered this week is called TouchRetouch (iOS).
How many times have you taken a photo, only to realize there is an unwanted object in the photo?
With TouchRetouch, that's no longer a problem.
You can use TouchRetouch, you can quickly remove unwanted content from your photos instantly.
Simply paint out any unwanted objects in your photo using your finder, and TouchRetouch will magically remove them.
TouchRetouch is available for $1.99 and can save your photos.
You can download TouchRetouch from the link below.
Install TouchRetouchHotjar
The second tool that we have for you this week is called Hotjar (web).
Do you know where your website visitors are clicking?
Are they getting stuck during the checkout process on your website, leading to lower conversions?
With Hotjar, you can see a recording of a users session to see which items they're clicking on, where they are scrolling, along with the checkout process and more.
Together, this information can help you make more informed decisions about changes you need to make on your website, thanks to anonymous feedback you gather from your customers.
Thanks to Hotjar, you can quickly turn more visitors into customers using the feedback you collect from visitors.
Hotjar includes a 15-day free trial.
Prices vary depending on the number of visitors on your website.
You can sign-up for a free trial of Hotjar using the link below.
Try HotjarWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
