Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Twitter Launches Happening Now
In Twitter news, they are adding a "happening now" feature at the top of your timeline.
Why Happening Now On Twitter Matters For Your Business
In an effort to keep you better informed, Twitter is adding "happening now" to the top of your timeline.
This is what it looks like.
Feel the roar of the crowd, no matter where you are.
We're rolling out a new way to see what's happening now, starting with sports in 🇺🇸! Available on Android and iOS starting today. https://t.co/lmBFCK4DG0 pic.twitter.com/cv4wL8hCxA
— Twitter (@Twitter) October 10, 2017
Right now, Twitter is rolling this feature out for sports.
Hopefully they will roll it out for conferences and events in the future.
This way, businesses can use it to help drive more exposure for their event
You can read more about happening now on Twitter here.
Twitter Testing Save For Later
Also in Twitter news, they are testing out the ability to save tweets for later.
Why Saving Tweets For Later Matters For Your Business
Have you ever wanted to save a tweet or stories for later on Twitter?
Twitter says this has been "a top request" and so they are working bringing this feature to Twitter.
Previously, if you wanted to save tweets for later, you could retweet them, send a DM, copy a link or like them.
Twitter is testing the following way to save tweets for later.
For Hack Week @Twitter we started developing #SaveForLater. Here's the early prototype that we put together in a week, which is likely to change. pic.twitter.com/c5LekvVF3l
— jesar 💠(@jesarshah) October 9, 2017
As a business, having a process for saving tweets for later will be especially useful.
Personally, we use Pocket, but you can also use Evernote or a myriad of other tools to save your tweets, so we're not sure this feature is needed, but it's a nice-to-have feature.
Saving tweets for later on Twitter isn't yet available.
In the meantime, do you see yourself using this feature? If so, let us know in the comments.
Snapchat Context Cards
In Snapchat news, they are rolling out Snapchat context cards.
Snapchat context cards are a "new way to find out more information about any Snap shared by users."
Why Snapchat Context Cards Matter For Your Business
These are what Snapchat context cards look like.
Context cards make it easy for you ti find out more about any Snap.
You'll see a "more" link at the bottom of Stories.
When you swipe up, you'll see information on Snap context cards from partners such as TripAdvisor, Foursquare, Michelin, Goop, OpenTable, Left and more.
With Snapchat context cards, you won't see this information on every snap - only the ones tagged with the company's venue-specific Geofilters or Snaps sent to the public "Our Story" feed or ones that appear in Snap Maps or Search.
The way context cards are laid out is you'll first see basic information such as the name and category.
You'll then see ratings from Snap partners, user reviews, directions, operating hours, reservations, along with additional Snaps from the same area that were sent in by other Snapchat users.
As a business, you'll want to make sure your information is correct across the different online services.
For example, if you're a restaurant, check OpenTable to make sure your business listing is correct.
The same goes for retail businesses. Be sure you verify your store hours and address to make sure Snapchat is showing the right information to potential customers.
Snapchat context cards seem like they will be great for businesses.
You can read more about them here.
Facebook News Feed Context
In Facebook news, they are adding context to links shared in News Feed.
Why Facebook News Feed Context Matters For Your Business
In an effort to continue to improve your News Feed, Facebook is testing a way to "give people additional context on the articles they see in News Feed."
What this means is that instead of someone having to click a link to find out what it is about, there will be a button "people can tap to easily access additional information without needing to go elsewhere."
This information is pulled from across Facebook, a Wikipedia entry if one exists, etc.
Here is what Facebook News Feed context looks like in your News Feed.
This update shouldn't affect Facebook Pages; however, you'll still want to make sure your business listing on your Facebook Page is updated, along with your other web properties.
You can read the announcement about content for News Feed links on the Facebook blog.
Instagram Light Beam Face Filters
In Instagram news, they are adding another new face filter called light beam.
Why New Instagram Face Filters Matter For Your Business
The new Instagram face filter is called light beam and this is what it looks like.
This new face filter makes it easy to place a beam of light on your selfie or photo.
As a business, you might find the Instagram light beam face filter helpful.
This is because you can use it even when the sun isn't shining, to help brighten up a darkened photo.
To use the new Instagram light face filter, add it to your Instagram photo.
From there, you can tap the light to change between vertical or horizontal light beams.
If you want to move it, tap anywhere on the screen to move it around.
It is important to remember that Instagram face filters also work in Boomerang and Rewind.
You can also add it to your Instagram Stories or Instagram Direct.
https://www.socialchefs.com/tag/instagram-stories/
To learn more about Instagram's newest face filter, click here.
Marketing Automation With Mailchimp Brain
In email marketing news, Mailchimp has launched Mailchimp brain.
Why Mailchimp Brain Matters For Your Business
As a business owner, I understand how busy you are.
There never seems to be enough time to complete your todo list.
With Mailchimp Brain, you can automate vital parts of your marketing.
For example, with Mailchimp Brain, you can automatically remind people when they have items in their shopping cart, but haven't yet checked out.
Mailchimp Brain also includes a marketing automation technique to help you find customers like the ones you already have on Facebook and Instagram.
This way you can sell to people you know who are already likely interested.
As a business owner, this will give you more time to focus on your customers, rather than the process.
These are just some of the available marketing automation techniques in Mailchimp Brain.
You can learn more about it here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
BigVU Telepromoter Video Maker
The first tool that we have discovered this week is called BigVU Teleprompter Video Maker (iOS).
Would you like to master creating videos using your mobile device?
If you're not a professional Actor it can be difficult to read your script, while still trying to look at your audience on-camera.
With BigVU Video Maker, you get a professional TV studio in your pocket.
It includes a teleprompter app to help you remember your lines while you're recording your video.
BigVU also includes a video composition tool as well.
This let's you add visuals to your presentation - all right from your mobile device.
BigVU Video Maker is a freemium app, with upgrades starting at $8.99.
You can download BigVU Video Maker from the link below for free to try it out.
Get help remembering your script when recording videosRefind
The second tool that we have for you this week is called Refind (iOS).
Do you find yourself wanting to read an article later, but have trouble finding it?
With so many blog posts and social posts going out daily, it can be difficult to save everything in one place to read for later.
With Refind, it makes it easy for you to discover, save and read content that is important to you later on.
You're probably thinking that Refind sounds a lot like Pocket, another read-it-later tool.
With Refind, you get discoverability as well as bookmarking, search and archiving.
Pocket gives you reading lists, offline access and readability.
They're essentially complementary tools.
Here's a great breakdown from Refind showing when you would use one over the other.
Refind is available as a free app.
You can download Refind from the link below.
Download RefindWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media news!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
