Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Amanda Robinson.
Amanda runs the online business, Social Savvy Society.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Screen-Sharing On Facebook Live
In Facebook news, they have added screen-sharing to Facebook Live on the desktop.
Why Screen-Sharing During Facebook Live Matters For Your Business
For the longest time, many of you have wanted to be able to share your screen during a Facebook Live broadcast.
Up until last week, you had to rely on third-party tools such as Ecamm Live if you wanted to be able to share your screen during your broadcast from your desktop.
Fortunately, this week, Facebook has started rolling this feature out to Facebook Pages and Groups.
Here's how to share your screen during your Facebook Live video broadcast.
This has been a Facebook Live feature that many users have wanted for a long time.
Implementing it during your live video is easy. Simply start your Facebook Live video from your web browser (Google Chrome, not Safari, as it isn't supported yet).
From there, you'll get the ability to choose which webcam and microphone you want to use.
You'll also see the "share screen" button where you can choose to share a specific application, window or even a Chrome tab.
As a business, this should be a welcomed addition. Previously, you had to use third-party tools such as Ecamm Live or OBS.
Now, you can share your screen straight from your web browser.
If you have questions about sharing your screen during your Facebook Live video broadcast, let us know here.
Ordering Food On Facebook
This week, Facebook also announced the ability to order food on Facebook.
Why Ordering Food On Facebook Matters For Your Business
If you're a restaurant, you'll be particularly interested in this week's update from Facebook.
Previously, if someone wanted to place an order to have food picked up or delivered, they had to call the restaurant or try and use their mobile app.
Better yet, the restaurant had to keep their menu updated. That in itself, was problematic, because most restaurants rarely update their website.
According to Facebook, "people already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them. So, we're making it even easier."
Here is how to order food on Facebook for pick-up or delivery.
While this applies to restaurants, what we really find valuable are the integrations with services such as Delivery.com, DoorDash, ChowNow, EatStreet, Slice and more.
Facebook's strength is their ability to connect everyone.
This particular feature gives us hope that Facebook might soon offload the handling of ordering, shipping, etc to third-party companies who specialize in this, which will make it easier for all business owners to make sales through Facebook in a seamless manner.
To read more about ordering food on Facebook, go here.
Facebook Letting Brands Study Posts and Comments
This week, Facebook also started testing a new feature for brands - the ability to study posts and comments made by users.
Why Facebook Letting Brands Study Posts and Comments Matters For Your Business
How would you like to know more about what people post about your business on Facebook?
In an effort to help brands learn more about their potential customers Facebook is testing a feature for Facebook Audience Insights, that allows them to see what topics, themes, brands and products people are discussing.
While this feature is in beta and isn't expected to launch until next year, it is important to note that you won't be able to see a users' identity.
As a business, this feature is particularly interesting because it could potentially help you keep a better eye on what is being said about your brand so that you can make the necessary adjustments.
You can read more about this up-and-coming Facebook feature here.
Facebook Acquires TBH
Also this week, Facebook acquired TBH, an anonymous app for answering questions about yourself or your friends (mainly high schoolers).
Why Facebook Acquiring TBH, Matters For Your Business
Facebook is aware that a lot of teens aren't using Facebook as much.
They are taking steps to change this, by acquiring the app, TBH.
As a business, it is important that you know where your customers are at.
Facebook's acquisition of TBH isn't likely to set the world on fire, like with Instagram.
Facebook is likely making this acquisition with the hopes that it will attract teenagers back to Facebook.
In the meantime, business owners should be sure they take a look at their Facebook Insights data for their Facebook Page to see which demographic they cater to most and be sure they are up on the latest features their audience is most likely interested in.
To read more about this acquisition, click here.
Twitter Launches Website Video Card Ad Objective
In Twitter news, they are launching a video-centric ad format called video website cards.
Why Twitter's Video Website Card Matters For Your Business
The Twitter video website card is a new ad format.
According to Twitter, it is "a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment."
This particular ad objective is targeted for many different types of brand objectives. Twitter also thinks it can cover many of the gray areas as well.
The way the video website card works is it starts as an auto-playing video - you can customize the headline.
The video then expands to a larger version along with a website preview.
Here is an example of how this works.
There are many practical ways a business might use these.
One particular example is how a movie studio might use it for various campaigns.
"For example, a movie studio that wants to launch a new movie may run the Video Website Card optimizing for video views on the trailer early in the campaign when their primary goal is driving awareness, and optimize for website clicks later in the campaign when the movie is in theatres and their primary goal is ticket sales."
As a business, this particular type of ad objective can be very useful for your business.
The key thing is to think about this from the broader spectrum.
You might run a campaign to first drive awareness about a new product. As the product is launched though, you might have a second type of campaign where your goal is to drive sales now that it is available.
With the Twitter video website card, you can capitalize on the current trend of video, while being very deliberate with the content you're sharing at various stages of your sales funnel.
This Twitter ads objective is now available for all advertisers.
You can read the official announcement from Twitter here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Soundboard Studio
The first tool that we have discovered this week is called Soundboard Studio (iOS).
Soundboard Studio is an app to help you create custom soundboards for podcasting, radio shows, talk shows and musicians.
Previously, you had to spend a lot on equipment.
With Soundboard Studio, you can have your favorite sound effects available at your fingertips on your iPhone or iPad.
Soundboard Studio is available in a lite version. They also have a professional version for around $40 (you would typically spend thousands just on equipment without this app).
You can download Soundboard Studio from the link below.
Get Soundboard StudioZest
The second tool that we have for you this week is called Zest (Chrome).
Do you find you don't have enough time to keep up with the latest marketing content?
With Zest, a Google Chrome extension, you'll be able to see a snapshot of the latest marketing content, each time you open a new browser tab.
Another unique feature of Zest is that you can submit articles you feel would best serve the digital marketers who are also using Zest.
Zest is available as a free download. You can install it using the link below.
Install ZestWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media news!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
