Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Jason Falls.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Facebook Polls For Pages,
In Facebook news, Pages can now run polls to collect data about their fans.
Why Facebook Polls For Pages Matter For Your Business
If you've noticed your Facebook Page (link) engagement is down, chances are, it might be time to poll your audience to see if you're sharing the right content that they're looking for.
https://www.socialchefs.com/tag/facebook-pages
Up until now though, you had to rely on a third-party tool or share a link to Google Forms.
This week, Facebook is adding the ability for Facebook Pages to run polls to quiz their fans across desktop, mobile and tablets.
Here is how Facebook Polls work.
If you're answering polls on Facebook Pages, you'll want to keep in mind that they aren't anonymous.
Overall, we're excited about the possibilities of Facebook Polls, especially for business owners and marketers to help you learn more about your audience.
For example, now you can ask your audience questions with definitive answers to help you learn more about them (and make better marketing decisions).
As a business owner, you should consider running polls throughout the week.
When you run a Facebook Poll on your Page, don't forget to promote your poll to your email list as well.
This way you collect enough data from your fans to help make more informed decisions.
At some point, we expect Facebook Polls to be available for targeting with Facebook Ads.
Imagine being able to run a Facebook Ad targeted at someone who answered yes on a Facebook Poll or responded to a poll?
You can read more about Facebook Polls here.
Facebook Messenger Payments In France and the UK
Facebook is rolling out Facebook Messenger payments in Euros and British Pounds.
In Instagram news, they are increasing the size of previews for Instagram Stories.
Why Facebook Messenger Payments In France and the UK Matters For Your Business
Business owners will be glad to see that Facebook Messenger (link) now accepts additional currencies.
https://www.socialchefs.com/tag/facebook-messenger/
This is great news if you have customers from around the world.
Now you'll be able to accept payments via Messenger from customers around the world.
Another thing we like about payments with Messenger are that you know who you're talking to because people use an authentic identity (in most cases).
Here is a video showing how Facebook Messenger payments in France and the UK work.
To send money, follow these steps.
How to Send Payments In Facebook Messenger
- Start a message with a friend
- Tap the blue + icon and then tap the green payments icon
- Setup your payment account and enter the amount
- Tap "pay" and add your debit card
To receive money via Facebook Messenger, follow these steps.
How to Receive Payments In Facebook Messenger
- Open the message from your friend
- Tap "add card" and add a debit card
Should you have additional questions about sending payments in Facebook Messenger, read the announcement from Facebook about sending money in different currencies here.
Facebook Creative Split Testing and Test and Learn
This week, Facebook rolled out a number of very useful Facebook Ad tools to help you improve your conversions.
Why Facebook Creative Split Testing and Test and Learn Matters For Your Business
The two new features are split testing and test and learn.
Facebook is launching creative split testing.
Creative split testing will make it easy for you to A/B test different Facebook Ad formats.
You'll also be able to try different visuals, headlines, as well as calls to action to see which one drives the best results for your campaign.
Another great feature of creative split testing is that you can isolate a specific variable or test multiple ones.
Facebook provides the following example.
"You can test short videos vs. longer videos, compare headlines and calls to action and learn whether animations perform better than static images."
You'll find creative split testing in your Facebook Ads Manager starting in November.
The second new update to Facebook Ads is called test and learn.
With Test and Learn, is a new tool from Facebook to help you determine what is working across your Facebook Ad campaigns.
For example, you can identify a question such as "Which campaign causes the lowers cost conversions to occur."
Facebook will then determine which tests you should run to help answer you question.
By using Facebook Test and Learn, it will be easier for advertisers to experiment with different marketing strategies and quickly see what is and isn't working.
Facebook Test and Learn will be available in 2018 to all advertisers.
To read more about both of these new Facebook Ad tools, click here.
Longer Camera Uploads to Instagram Stories
In Instagram news, you now upload photos and videos to your Instagram Stories - even if they are longer than 23 hours ago.
Why Longer Camera Uploads to Instagram Stories Matters For Your Business
Would you like to upload photos and videos to your Instagram Stories that are longer than 24 hours?
Now you can.
When you go to add photos and videos to your Stories, if they are more than 24 hours old, Instagram will let you add a sticker to help give your content more context for your followers.
How to Add Older Photos and Videos to Instagram Stories
- Launch Instagram
- Swipe up on the camera roll or tap the gallery icon
- Choose a photo or video
- Tap to select it
- Add a a sticker to add more context
To get this new feature, update your Instagram app to the latest version - version 22 for iOS and version 18 for Android.
You can then send your Instagram Superzoom via Instagram Direct or Stories.
To learn more about longer Instagram camera uploads read the announcement here.
Instagram Sponsor-Tagging Tool
Also this week, Instagram opened their sponsor-tagging tool to more content creators.
Why the Instagram Sponsor-Tagging Tool Matters For Your Business
Instagram is making an effort to make it easier for content creators to label their posts when they have been paid by a brand.
This is because the Federal Trade Commission began cracking down on creators.
Whenever you're being paid, they want you to disclose this.
As a result, Instagram has started to monitor posts for branded-content disclosure violations.
If Instagram determines a post needs a "paid partnership" tag, they will notify the Instagram account to fix this.
As a business, if you don't disclose this, you risk losing your account, but also getting fined.
Whenever you're mentioning a business or product, you have to disclose if it's because you were paid for this.
On Instagram, you'll want to use the Instagram sponsor-tagging tool to make sure the brand is tagged, but also so that you follow Instagram's account guidelines.
You can read more about the Instagram sponsor-tagging tool here.
Twitter Increases Tweets to 280 Characters
In Twitter news, you now have up to 280 characters to use in tweets.
Why 280 Character Tweets Matter For Your Business
For the longest time, you've been relegated to 140 character tweets.
Sometimes though, this isn't enough and you find you have to cutdown a lot and your message gets lost.
This week, Twitter has rolled out 280 character tweets to everyone (where cramming was an issue).
Here is what this looks like in our favorite Twitter client, Tweetbot (link).
https://www.socialchefs.com/go/tweetbot/
As a business, while this means you'll have extra space to include more information in your tweets, don't think you have to use every available character.
This was the brilliance of having only 140 characters to tweet with.
You had to be very concise with your tweets.
Now when you tweet, you'll want to be mindful to craft a message that isn't too wordy, but still gets your point across.
In order to get the ability to send 280 character tweets, you'll need to update your apps to the latest version.
You can read more about 280 character tweets here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Quickshot
The first tool that we have discovered this week is called Quickshot (web).
While there is no shortage of mobile photography apps, most of them typically only do one thing.
With Quickshot, you get a complete mobile studio for editing your photos on your mobile device.
Quickshot includes a number of customizable, handcrafted filters for photo editing on-the-go.
We also like their bath processing capabilities. This way you can create a lot of social media posts at once.
One last feature of Quickshot is that they include a "quick shot" feature to help you automatically adjust, straighten and enhance your photos using artificial intelligence (AI), which will save you a lot of time.
Quickshot by Enlight is a freemium app. You can unlock additional features starting at $1.99.
You can download Quickshot from the link below.
Download QuickshotSocial Message Optimizer By CoSchedule
The second tool that we have for you this week is called Social Message Optimizer (web).
Do you find your social media posts are lacking?
Maybe they aren't getting a lot of engagement?
With the Social Message Optimizer, simply type out your message and this free tool will help recommend ways to improve your social media post.
After you enter the type of social media post you want to share, have Social Message Optimizer review it.
They'll send back a score for each social media channel and whether your message is optimized properly for each channel.
Here is an example from one of our social media posts.
From there, you can further tweak your social media posts to improve your score.
By using the Social Message Optimizer as you are creating more social media content, over time, you can improve your writing skills and know what to include with each new post.
Social Message Optimizer is a free tool. You can try it out using the link below.
Try Social Message OptimizerWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media news!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
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