Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Sarah Stahl.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Scheduling Instagram Posts Organically
In Instagram news, brands with a business profile can now schedule organic posts on Instagram.
Why Scheduling Instagram Posts Matters For Your Business
This week, Instagram announced changes to the Instagram Graph API.
These new changes will finally let businesses schedule organic posts on Instagram.
In order to schedule your Instagram posts, you'll need to first set up an Instagram business profile.
Next, you'll need to use a service such as Hootsuite, a Facebook Marketing Partner.
They shared the following screenshot for scheduling posts on Instagram organically.
If you're currently not using Hootsuite, you can check out some of these Instagram scheduling tools.
You can read the announcement about scheduling posts using Instagram's Graph API here.
Recording Instagram Stories
Also this week, Instagram was rumored to be testing a feature that notifies you when someone records your Instagram Stories.
Why Recording Instagram Stories Matters For Your Business
Instagram is borrowing yet another feature from Snapchat. This time, it's in the form of notifying you when someone records your Instagram Stories.
According to WABetaInfo, when someone records your screen, they will get an icon next to their name. This is what it looks like.
While this is only currently being tested, it is intriguing. Not only can Instagram tell when someone takes a screenshot, but also when you record your devices screen.
While this is currently being tested, it would be good to know who is saving your Stories. This can also be data that you use to see what other types of content to create and share on Instagram.
To read more about Instagram telling you when someone records your screen go here.
Local News In Your Facebook News Feed
In Facebook news, they are updating your News Feed again - this time to show more local news.
Why Local News In Your Facebook News Feed Matters For Your Business
Facebook is making yet another update to your News Feed content.
This time, they are going to "prioritize local news so that you can see topics that have a direct impact on you and your community and discover what's happening in your local area."
The good news about this update is that "there are no constraints on which publishers are eligible, which means large local publishers will benefit, as well as publishers that focus on niche topics like local sports, arts and human-interest stories."
This means that smaller news outlets can stand to benefit if they have a small, but engaged audience in a particular local area.
To help you better understand the update on local news in your News Feed, Facebook shared the following infographic.
You can read more about local news on Facebook here.
Facebook Live Tipping
Facebook has launched a way to monetize video gameplay, letting users tip creators a minimum of $3 via Facebook for desktop.
Why Facebook Live Tipping Matters For Your Business
While Facebook is rolling out tipping for live video through their here, hopefully it will make its way to other Facebook Live video users.
Right now, you can only gain access to Facebook Live tipping here.
As a business, we would love to see Facebook Live tipping become available to others using the live video platform.
With Facebook encouraging users to create live videos, you need a way to monetize it. Currently, your options are to share links to your own products or courses, use Patreon to set up rewards and so on.
This reminds of us YouTube's partner program for monetizing your channel. Hopefully this is a test and that they plan to roll this out to everyone so that they can monetize their live video content.
You can read more about tipping during Facebook Live broadcasts here.
Facebook Banning Ads Promoting Cryptocurrencies
Also this week, Facebook said they are going to start banning Facebook Ads that promote cryptocurrencies.
Why Banning Cryptocurrency Facebook Ads Matters For Your Business
You undoubtedly see the power of Facebook and their billion plus number of users.
Unfortunately, Facebook also has to protect their platform, especially with the rise of financial products and services such as Bitcoin and cryptocurrency.
As a result, they are implementing a new policy that will prohibit you from running Facebook Ads that promote financial products and services that "are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency."
Here is the policy.
As a business owner, if you are in these spaces, Facebook has to protect the integrity of their site and of course its users. These particular products and services can be misleading to a lot of users. As a result, Facebook isn't going to allow them.
If your business relies on scamming others for profit, as some cryptocurrency ads do, Facebook is cracking down.
Hopefully this will be the first of many types of changes to the types of Facebook Ads they allow to be run.
You can read more about Facebook prohibiting financial products and services from running Facebook Ads here.
Making Facebook Privacy Settings More Accessible
Facebook wants to make your privacy settings easier to find. That's why they are rolling out educational videos to help you learn more about privacy on Facebook.
They're also sharing their privacy principles at Facebook.
Why More Accessible Facebook Privacy Settings Matters For Your Business
We understand that it can be confusing where to make changes to your Facebook privacy settings. Not only do you have settings for your Profile, but also for your Page, as well as for showing ads and more.
If you're a first-time Facebook user or you don't spend time setting up your privacy settings, when you need to change them, it can be frustrating to find them.
Fortunately, Facebook is listening and is going to be rolling out a simple tool to manage your privacy. The Facebook privacy center will make it easy for you to control your core privacy settings from a single place.
In addition to an easier way to manage your privacy settings, Facebook is also rolling out new training and educational videos on managing your privacy.
Here's a look at one of the videos.
Facebook has also shared their own privacy principles. Here is a list of their principles.
Facebook's Privacy Principles
- We give you control of your privacy
- We help people understand how their data is used
- We design privacy into our products from the outset
- We work hard to keep your information secure
- You own and can delete your information
- Improvement is constant
- We are accountable
Overall, we're glad to see that Facebook is holding themselves accountable and that you own and can delete your information - not just from your timeline, but also from their servers.
As a business, if you've been hesitant to trust Facebook, this is a great time to consider investing more on their platform.
They have a lot to offer businesses and hopefully their privacy principles can help you feel more comfortable with using the platform to further market your business.
You can read more about Facebook privacy principles here.
Smart Twitter Auto-Cropping Of Images
In Twitter news, they are improving photo updates so that it is less complicated to create photos for Twitter.
Why Auto-Cropping Images On Twitter Matters For Your Business
Previously, whenever you wanted to share an image in a tweet, you had to create the image at a resolution of 1024x512px.
You then needed to use a tool such as Social Warfare to tell Twitter (and any other social media channels), which images you wanted shown when your content was shared there.
Not only can this make publishing new tweets or content time-consuming, but it also makes it inefficient.
Fortunately, Twitter has figured out a better way to improve cropping images.
Here is an example of what that looks like.
With this new method, Twitter is going to focus on "saliency" image regions - these are the parts they think you want someone to focus on in an image.
While this is a technical update, if you're a business owner, this should mean less time cropping your images until they are just right (or having to redo an image because it didn't show up properly in a tweet.
They are currently working on rolling this out to Twitter.com. iOS as well as Android.
In the meantime, here are some additional examples of the before and after effects of automatic image cropping on Twitter.
What do you think?
You can read more about this new smart auto-cropping feature for Twitter here.
Twitter Testing Snapchat-like Video Sharing
Also this week, Twitter is said to be testing Snapchat-like video sharing.
Why Snapchat-Style Video Sharing On Twitter Matters For Your Business
Twitter is working on a Snapchat-style video sharing tool. While not much is known about the product, their goal is to "entice people to share video clips of what's happening around them."
For everyone who has said that Snapchat is hard to use, they're clearly doing something right, with Facebook, Instagram and now Twitter copying many of their features.
As a business owner, you may want to experiment with swiping on Snapchat and Facebook to get used to the motions.
With this update, Twitter hopes to make it easier to use their platform. Currently, you have to open the Twitter app, compose a tweet, and then find the camera or video button to record and then write your tweet. That can be a lot of steps if you're trying to tweet during an event. Hopefully this new update from Twitter will make composing a tweet much easier and encourage business owners to return to Twitter for sharing content.
You can read more about Twitter's new style of videos here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Clipisode
The first tool that we have discovered this week is called Clipisode (iOS).
Clipisode is a neat app that will let you create as video show that features your fans and customers.
With Clipiosode, it will combine replies from Instagram Stories, Twitter fans, your Facebook friends, people you communicate with via email or text and more.
When you're finished, you can turn replies into "clipisodes" that you can then share across Facebook, Twitter and anywhere else you want to.
One way we could see Clipisode being useful is to turn some of your Facebook Live video responses into a Clipisode that highlights some of the best responses that you received during your broadcast and then use that to market future episodes to your audience.
Clipisode is available as a free app. You can download it from the link below.
Download ClipisodeLiPix
The second tool that we have for you this week is called LiPix iOS).
Would you like to create different layouts for photos and videos that you share on your social media channels?
These can be a great way to break the monotony of content you share with your audience.
With LiPix, you get access to a host of 90+ templates, effects, fonts and more that you can use to create great visuals for sharing moments with your audience on your social media channels.
LiPix is available as a free app. You can download it from the link below.
Download LiPixWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
No Comments