Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post or video.
For those of you who missed last week's show, you can find it here.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Social Media News
Facebook Jobs
In Facebook news, they are rolling out ways to post jobs and for users to apply for them.
Why Facebook Jobs Matters For Your Business
Facebook is rolling out a jobs feature.
You will be able to find jobs on Facebook.
When you find a job that you want to apply for - whether from Facebook Marketplace or a Facebook Page, Facebook will populate the job history using your Profile information.
Here's a video showing you how to apply for a job on Facebook.
As a business, you can list your jobs on your Facebook Page. Here's how that process works.
This is a big move by Facebook and should challenge LinkedIn.
As a business, if you have any jobs you want to post, you'll want to share them to your Facebook Page and consider running Facebook Ads to further target your job posting so that you reach the right people you're interested in hiring.
You can read more about Facebook's job feature here.
Free Snapchat Ads
In Snapchat news, they are trying to get more traction for Snap Ads, they are giving away free ads.
Why Free Snapchat Ads Matters For Your Business
Snapchat wants to bring in advertisers from Instagram and Facebook.
To do this, they are giving companies that are part of Y Combinator "hundreds of dollars in free Snap ads, as well as early access to new ad products and some of the company's creative tools for actually making those ads."
Of course, the hope is that Snapchat can lure people away from rival, Instagram.
As a business, if you haven't yet experimented with Snapchat Ads, it's a good time to try out the platform before everyone else begins to use it.
Overall, we're a fan of Snapchat and the quality of the types of ads that you can create - they're very interactive and creative.
You can read more about Snapchat offering free Snapchat Ads here.
Cracking Down On Twitter Bots
In Twitter news, they are cracking down on Twitter bots.
Why Cracking Down On Twitter Bots Matters For Your Business
Not everyone is guilty of using Twitter bots, but chances are your account as followers that are bots.
In an effort to improve Twitter and remove spam, Twitter is going to "prohibit any attempt to use automation for the purposes of posting or disseminating spam, and such behavior may result in enforcement action."
What this means is Twitter doesn't want you to necessarily post similar content to multiple accounts. They gave this example.
"Your service should not permit a user to select several accounts they control from which to publish a given Tweet."
Of course, this primary applies to third-party tools; however, a lot of accounts try to cut corners and post the same message to different accounts, thinking they're saving time, when in actuality, you aren't.
Instead, you should consider tweeting from one account and have the other Twitter account retweet it.
This way your account is not seen as violating Twitters policies.
Overall, as a business, you shouldn't necessarily be sharing the same tweets to different accounts. Instead, create different versions of the tweets.
You can read more about Twitter cracking down on bots here.
Adaptive Rate Limits For Twitter Direct Messages
Also this week, Twitter made changes to the adaptive rate limits for Twitter Direct Messages.
Why Adaptive Rate Limit Changes for Twitter Direct Messages Matters For Your Business
Previously, if you tried to send too many Direct Messages on Twitter, your business might have been blocked from sending DMs.
By adding adaptive rate limits for Twitter Direct Messages, you'll be able to "send up to 5 messages via the API in reply to a message you have received within 24 hours."
When you receive a new message, it will reset the threshold.
As a business, chances are you use a third-party tool for responding to Twitter DMs. This change will help to ensure that you're able to chat with customers without experiencing the rate limits that were previously there.
You can read more about Twitter adjusting Direct Messages for businesses here.
YouTube Analytics Demographic Report Changes
In YouTube news, they are removing some demographic data from your YouTube Analytics reports.
Why YouTube Analytics Demographic Report Changes Matter For Your Business
YouTube is removing demographic report data to protect the privacy of its users.
Here is what is changing.
- You can no longer filter demographics data by YouTube product (YouTube, YouTube Kids, YouTube Gaming will now be aggregated) or Translation use. You can still use these filters for other Watch time reports.
- Demographics data is no longer available for private or unlisted videos. If your unlisted video is a video ad, you can still get demographic data in the AdWords for Video reports.
- Demographics data may also be unavailable for some videos and channels: you may not see demographic data if your public video or channel has limited traffic during the selected time period. You may be able to see demographics data if you extend the time period or if traffic increases.
As a business, you'll want to pay attention to any of the demographic data you previously used and alter what you include in your monthly reports for yourself or clients.
You can read more about YouTube Analytics demographic report changes here.
YouTube Chat Replay, English Auto-Captioning and Location Tags
YouTube is making a number of updates to live streaming. These include YouTube chat replay, auto-captioning in English as well as location tags.
Why YouTube Chat Replay, English Auto-Captioning and Location Tags Matter For Your Business
YouTube is launching a number of enhancements to YouTube live streaming.
Here is what is changing.
YouTube Chat Replay
YouTube chat replay makes it easy for you to follow the conversation that is happening during a live streaming broadcast.
This is what it looks like.
Auto-Captioning
YouTube is also adding auto-captioning in English for live streaming.
According to YouTube, “when professionally provided captions aren’t available, our new live automatic captions provide creators a quick and inexpensive way to make live streams accessible to more people.“
YouTube Location Tags
One last update to YouTube live streaming are location tags.
Location tags will make it easy to share your favorite spots with viewers who are watching your live streams and video uploads. They will also be able to see other videos that are tagged with the same location.
As a business, YouTube live streaming can be a great way to further connect with your existing YouTube subscribers. You’ll also now have a number of powerful tools to help you grow your YouTube presence.
You can read more about the latest YouTube live streaming updates here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Focalmark
The first tool that we have discovered this week is called Focalmark (iOS).
It is important to include hashtags on your Instagram posts. They help to increase your discoverability.
But what do you do if you're not sure which hashtags you should be using?
Fortunately, Focalmark can help you with that.
They use an algorithm to filter through thousands of hashtags and to then rank them according to their reach and authenticity. This way have the data to help you decide which hashtags you should include with your Instagram posts.
Focalmark is available as a free download. You can get this mobile Instagram hashtag tool from the link below.
Download FocalmarkSocial Rank for Content
The second tool that we have for you this week is called Social Rank for Content (web).
Would you like to generate more engagement on your Twitter and Instagram content?
Instead of flooding your channel with too many updates, what if you could identify the best accounts to interact with?
With SocialRank for content, now you can learn who the people were that interacted with your content, how and what they interacted with.
This way you can make better, more informed decisions on which social media influencers to work with.
You can request a demo of SocialRank for Content using the link below.
Try SocialRank for ContentWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
