Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post, video or you can listen to the Alexa Flash Briefing.
For those of you who missed last week's show with Mike Gingerich, Christian Karasiewicz and guest, Rachel Moore, you can find it here.
We're also joined by this week's special guest, Sarah Stahl.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
Watch This Week's Social Media Updates
Shop Instagram Stories
In Instagram news, you can now shop Instagram Stories._
Why Shopping From Instagram Stories Matters For Your Business
Instagram is expanding shopping beyond your Instagram Feed.
You'll now be able to shop select brands such as Adidas, Artizia and Louis Vuitton from your Instagram Stories.
How to Shop Instagram Stories
When you are viewing Instagram Stories, you will now see a sticker with a shopping bag icon.
You can tap on it to see more details about the product and to then buy it.
To get the "shop from Instagram Stories" feature, be sure you update your app from your app store.
As a business, shopping Instagram Stories make a lot of sense. Not all of your customers see your updates in their feed. They may spend more time in Stories. Why not let your customers shop from both?
This is the first of what should be many more improvements to shopping from Instagram Stories.
You can read the announcement about shopping from Instagram Stories here.
Instagram @Mention Sharing
Also this week, Instagram rolled out @mention sharing in Instagram Stories.
Why Instagram @mention Sharing Matters For Your Business
Instagram is adding @mention sharing to Stories.
"When someone mentions you in their story, you receive a notification in your Direct message thread with that person — now, you'll see an option to add that content to your own story."
You can then tap to see the story (it will be a sticker) that you can scale, rotate or position it and add text, stickers and more.
In Instagram Stories, when you @mention someone, your followers can tap on it to explore that persons's Instagram Profile.
As a business, you should find this useful, especially if you're in a type of business where you meet with your customers quite often. These can be great opportunities to feature some of your customers, your staff and more in your Instagram Stories.
To get @mention sharing for Stories, be sure you update your Instagram app from your devices app store.
You can read the announcement click here.
Facebook Improving Customer Service From Facebook Advertisers
In Facebook news, Facebook is rolling out new ways to improve customers service from Facebook advertisers._
Why Improving Customer Service For Facebook Advertisers Matters For Your Business
Inaccurate shipping times or misrepresented products are becoming a big problem for Facebook.
In an effort to improve this, Facebook is rolling out a global tool that will let you "review businesses that they've made a purchase from with the hope of connecting more people with businesses that meet their expectations."
To access this new tool, go to the ads activity tab.
From there, you will be able to see the feedback that customers have left for your business to give you a chance to improve it (before further action is taken).
Overall, we're glad to see Facebook taking a stand on misrepresented products. There are plenty of businesses (and a lot of social media marketers) who misrepresent their products to customers. Facebook wants to begin to clean-up this the of content on their platform.
As a business, you should be concerned if you are the type of business that is deceptive to your customers.
To read the announcement about new ways to improve customer service for Facebook advertisersclick here.
Level Up For Gaming On Facebook
Also this week, Facebook announced the Level Up Program for game creators.
Why Level Up For Gaming On Facebook Matters For Your Business
Facebook is taking on Twitch, a way to record and share your gameplay with a new Level Up program for gaming creators.
What this program will do is allow you to build communities on Facebook for your gaming.
You will be able to earn more with Facebook Stars - a way for fans to support their favorite gaming creators.
Level Up members will get early access to features for livestreaming.
Facebook is also rolling out better ways to find and follow gaming content with a new gaming video destination on Facebook - you can access it at fb.gg.
This new program should help businesses that are into gaming better monetize their channel.
You can read more about the Level Up program from Facebook here.
Breaking News On Twitter and Updates to Twitter Moments
In Twitter news, they are creating personalized news and events notifications, updating Twitter Moments and more.
Why Updates to Twitter Moments Matter For Your Business
Twitter is making a host of new enhancements to improve the platform for its users.
These include:
- Updates to Explore
- Improved search results
- Updates to Happening Now
- Personalized News and Events Notifications
- And more
While some of these updates are cosmetic (easier navigation and organization of topics), improvements to personalized news and events notifications can now be incorporated into your "happening now" feature.
You'll also receive notifications for breaking news. Here is an example.
The benefit here is you should be able to better stay on-top of what is happening in your location. You can also customize these around your interests and the people you follow.
If you need to, Twitter is giving you the option to disable these notifications as well.
As a business, be sure you spend the time customizing your Twitter account - set up your location, along with your interests. This way, Twitter can help ensure they show you the right content.
The first thing to do to get these features is to update your Twitter app from the app store. Next, you'll want to look under the recommendations settings to toggle news on or off.
To read the announcement about updates to Twitter click here.
LinkedIn Sponsored Content Carousel Ads
In LinkedIn news, advertisers can now create sponsored content ads with up to 10 customized, swappable cards.
Why Sponsored Content Carousel Ads Matter For Your Business
LinkedIn is rolling out new ways for advertisers to engage their customers (and potential customers) to better get their message across.
They're rolling out sponsored content carousel ads.
This new type of LinkedIn ad will allow you to better engage your customers with up to 10 customized, swappable cards.
As a business, sometimes a single static image or long form video might now be right to get your message across. With carousel ads, you'll now have another interactive way to stand out in the LinkedIn news feed.
You can read more about LinkedIn's new sponsored content carousel ads here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
CropSize
The first tool that we have discovered this week is called CropSize (iOS).
Have you ever needed to resize a photo to use on your social media channels? Maybe the one you had looked distorted or was too big?
With CropSize, you now precisely resize your images to use across your social media channels, blog and more.
While you can use the cropping option on your mobile device, it isn't always precise. CropSize can make resizing photos a breeze.
CropSize is available for $4.99. You can download it from the link below.
Download CropSizeZoho Social
The second tool that we have for you this week is Zoho Social (iOS).
Zoho social is a social media management tool.
With Zoho social, you can perform real-time monitoring for your social media channels, track performance of your brand across multiple social media channels, use their powerful intelligent scheduling tool, gather insights about your customers and how you're reaching them and more.
Zoho social is available as a free download.
Download Zoho SocialWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
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