Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
As a reminder, each episode of Social Chatter is available as a blog post, video or you can listen to the Alexa Flash Briefing.
For those of you who missed last week's show, you can find it here.
We're also joined by this week's special guest, Alex Abell.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Phil Gerbyshak.
Watch This Week's Social Media Updates
Facebook Ad Archive API
In Facebook news, they are rolling out a Facebook Ad Archive API.
Why A Facebook Ad Archive API Matters For Your Business
Facebook is rolling out an ad archive API.
They are doing this to make advertising more transparent.
Now, journalists and researchers will be able to more easily analyze Facebook ads related to politics or issues of national importance.
As a business owner, if you're running Facebook Ads for your business, by providing access to a Facebook Ads archive API, this may help to broaden the data and tools you can use to help you improve your Facebook Ads in the future.
For now, if you would like access to the ads archive API, simply fill out this form.
New Creation Tools For The Facebook Ads Manager App
Also this week, Facebook rolled out new creation tools for the Facebook Ads Manager app.
Why New Creation Tools For Facebook Ads Manager Matters For Your Business
Facebook wants to make it much easier for you to create Facebook Ads from your mobile device.
They are rolling out updates to the Facebook Ads Manager app.
These include a text overlay tool, a text policy checker, the ability to add your logo, color filters, templates and more.
Together, you'll be able to create powerful Facebook Ads for your business right from your mobile device.
Here's a look at these new tools.
To read more about these new creation tools for Facebook Ads Manager, click here.
Convert Still Images To Facebook Video Ads
Also this week, Facebook rolled out new ways to create Facebook video ads from still images.
Why Creating Facebook Video Ads From Still Image Ads Matters For Your Business
In addition to new creation tools for the Facebook Ads Manager App, Facebook is making it easier for you to turn your still image ads into Facebook Video Ads thanks to new tools.
Previously, you had to hire a video editor to help animate your images or come up with video content for Facebook video ads.
Now, Facebook is putting the controls in your hands.
You'll now be able to turn your still image ads into engaging Facebook video ads in seconds.
For example, you can add basic motion, brand in motion for animating your logo, benefit in motion to highlight key benefits or messaging about a product, create a demo and much more.
As a business owner, if you're on a tight budget, rest assured, you can now create Facebook video ads yourself.
If you're simply too busy or lack the creativity, consider hiring someone to help you.
You can read more about converting still image ads to Facebook video ads and check out some examples, here.
YouTube Paying Top Creators To Promote Twitch-Like Feature
In YouTube news, they are paying top creators to promote a Twitch-like feature on YouTube.
Why A Twitch-Like Feature On YouTube Matters For Your Business
YouTube is trying to compete with Twitch, a populace site amongst gamers.
To do this, they are reaching out to their top Creators and paying them to promote a Twitch-like feature.
As a business owner, you should pay attention to YouTube.
Many people are looking for more ways to monetize their YouTube channel beyond just advertising. With this new Twitch-like feature, it would help broaden YouTube's offerings and give you additional opportunities to monetize your own channel and generate revenue for your business.
These new features are still in testing. If you're considering moving away from YouTube, we would hold off until these new features become available. You may be surprised at how they can help you generate more revenue for your business, while helping you continue to grow your network even more.
To read more about YouTube paying top creators to promote a Twitch-like feature, click here.
Recommended Posts In Your Instagram Feed
In Instagram news, they are testing recommended posts in your Instagram Feed.
Why Instagram Feed Recommended Posts Matter For Your Business
Instagram is testing recommended posts in your Instagram Feed.
This new feature will make it easier for your as a business or regular Instagram user, to find new Instagram accounts to connect with.
According to Instagram, recommendations are based on photos and videos that you interact with.
Right now, they are testing this feature, but we can't see any reason why they won't roll this out to everyone. It will help you easily find other accounts to follow to help you grow your network on Instagram.
You can read more about recommended posts in your Instagram feed here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Square Fit Photo and Video Editor For Instagram
The first tool that we have discovered this week is Square Fit Photo and Video Editor (iOS).
Square Fit Photo and Video Editor makes it easy for you to upload photos and videos to Instagram or other social media channels at their original resolution.
This way you can preserve your content and share it with your followers how you meant for it to be seen.
Previously, if you wanted to resize content for Instagram, you had to use a desktop computer and a third-party video editing app.
Now you can properly size your content right on your mobile device.
Not only will this preserve your content, but it will save you time because you can now resize photos and videos from anywhere.
Square Fit Photo and Video Editor is available as a freemium app. To add additional features, it costs just $2.99.
Download Square Fit Photo and Video Editor for InstagramAutoKose
The second tool that we have for you this week is AutoKlose (web).
Would you like to better manage your prospects in your business and close more sales?
To make it easier for you, consider trying AutoKlose, an all-in-one marketing automation tool.
With AutoKlose, you can use generate targeted leads for your business and follow them down the complete sales funnel.
This way you can stay on-top of your leads and ensure you don't leave satisfied customers or sales on the table.
You can try AutoKlose free for 14 days. Afterwards, plans start at $49 per month.
Try AutoKloseWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
