Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
On this week's episode of Social Chatter, your weekly social media marketing talk show, we explore Facebook 3D posts, Snap Originals, Instagram two-factor authentication, SocialChat by Buffer and more.
If you like, you can watch or listen to Social Chatter on our blog, YouTube or the Alexa Flash Briefing.
For those of you who missed last week's show, you can find it here.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Phil Gerbysak.
Watch This Week's Social Media Updates
Facebook 3D Posts Using Artificial Intelligence
In Facebook news, they are launching Facebook 3D posts that will use artificial intelligence or AI, to simulate depth.
In order to use Facebook 3D photos, you will need to be running an iPhone 7+ or newer and have taken a photo using the portrait mode (the one with two lenses).
Here is a look at 3D posts from Facebook.
How To Create Facebook 3D Posts
- Update your Facebook mobile app
- Create a new Facebook post
- Tap the icon with three dots to see all post options
- Tap "3D photo" to open the portraits folder on your iPhone
- Choose the photo you would like to share
- Share your 3D posts on Facebook
When viewing your news feed, you will be able to open a photo. If it is a 3D photo, you can use your devices gyroscope to orient the phone and move the photo.
Why Facebook 3D Posts Matter For Your Business
It's no secret, Facebook wants to keep you on their platform.
3D photos or 3D posts, are the next way that they plan to do that.
What is really great about this feature is that you can use it to go beyond sharing just static images. It gives your photos depth (thanks to the use of AI), to bring them to life and let you experience them (not entirely) as if you were there.
While these are new, you should consider experimenting with them. If you sell physical products, maybe you want to test out Facebook 3D posts with some of your products to see which ones "pop" in the Facebook News Feed.
To read more about Facebook 3D posts using artificial intelligence, click here.
Instagram Two-Factor Authentication Now Available
In Instagram news, they are rolling out two-factor authentication.
Instagram two-factor authentication adds an extra layer of security to your Instagram account.
What is unique about this form of two-factor authentication is that this way is app-based. This means Instagram can scan your device for compatible authenticator apps such as Google Authenticator or ask you to download one if it doesn't find one.
As a result, you won't have to send a text message. Instead, it uses your device to find the mobile app.
Why Instagram Two-Factor Authentication Matters For Your Busioness
As a business owner, your time is valuable, so be sure not to waste it.
Although two-factor authentication means you'll have to login to Instagram and then verify your account each time, it adds an extra layer of extra security.
This way someone won't be able to login to your Instagram account.
To set up Instagram two-factor authentication, visit the privacy and security section and choose two-factor authentication. There, toggle the "Authentication App" option.
To read more about two-factor authentication on Instagram, click here.
Twitter Changes Emoji Character Count
In Twitter news, they are now counting all emojis equally.
Previously, when you used emojis in your tweets, they would count differently compared to using just text.
Twitter is now coding them so that they are counted the same as text in your tweets.
Why Twitter Character Counts For Emojis Matters For Your Business
In an age where we strive for equality, the same now applies to text in your tweets.
Now when you use emojis in your tweets including gender and skin tone modifiers, they will count the same number of characters as normal text does.
What this means for your business is that you'll have full use of the 280 characters on Twitter.
While this is not a big change, it is good to see that Twitter recognizes the need for equality of characters and plans to update Unicode in order to fix this oversight.
You can read more about Twitter changing the character count for emojis here.
Snapchat Launches Snap Originals
In Snapchat news, they are launch Snap Originals, exclusive shows on Snapchat.
These include daily shows from the Duplass Brothers, Class of Lies and more.
Here is a preview of Snap Originals.
Why Snap Originals Matter For Your Business
In an effort to win-back audiences, Snapchat is launching Snap Originals. These daily shows will let you keep up with some of your favorite storytellers.
Snap Originals will also feature "Show Portals," which let you step inside a scene from a Show.
You'll also get access to Lenses, Filters and more to help you experience Snap Originals unlike other video content.
How To Watch Snap Originals
- Launch the Snapchat app
- Go to "Discover
- You can also search for a new show in the "Discover" section
As a business owner, if you're interested in telling better stories for your brand, you may want to watch a few Snap Originals to see how other storytellers tell their stories.
You can read more about Snap Originals here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
SocialChat By Buffer
The first tool that we have discovered this week is SocialChat (web).
SocialChat by Buffer is a free widget that you can add to your website to keep conversations going on your social media channels.
This is what SocialChat looks like.
With SocialChat, you can easily start conversations on your website and then invite customers to continue them on the social media channels you use for managing conversations with your customer such as Facebook and Twitter.
SocialChat by Buffer is available as a free download and also offers a free WordPress plugin.
You can try it on your site using the following link.
Try SocialChat from BufferDesignLab
The second tool that we have for you this week is DesignLab (web).
Do you want to learn a new skill such as branding and identity design or web design?
Instead of taking self-paced course, DesignLab helps you learn by waiting you with industry experts.
For example, you can work with hand-picked mentors from Twitter, Dropbox, Basecamp, Nike and more.
What separates DesignLab from many other online courses is that you get a comprehensive course - many beginner courses last 4 weeks and give you 4 hours with mentors plus 16 hands-on projects.
Not only will it help you learn faster, but you'll be learning from top experts.
The cost of classes is $399 for four weeks.
You can try DesignLab using the following link and try out some of their introductory courses to see if they fit your learning style.
Try DesignLabWrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
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