Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week.
On this week's episode of Social Chatter, your weekly social media marketing talk show, we explore call-to-action buttons for Facebook Stories, WeChat Stories, Giphy stickers in Instagram Direct, Remove BG, Facebook Ads Made Simple and more with Christian Karasiewicz, Phil Gerbyshak and guest, Andrea Vahl.
If you like, you can watch or listen to Social Chatter on our blog, YouTube or the Alexa Flash Briefing.
For those of you who missed last week's episode, we discussed social media predictions for 2019.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Phil Gerbyshak.
Watch This Week's Social Media Updates
Facebook Stories Add Call-To-Action Buttons For Pages
In Facebook news, Pages can include call-to-action buttons in Facebook Stories.
Why Call-To-Action Buttons For Facebook Stories Matter For Your Business
Facebook is adding the ability to include a call-to-action button in your Facebook Stories.
If you'll notice, these include button such as shop now, book now, call now and get directions, all buttons that you can already use on your Facebook Page from your desktop.
By adding call-to-action buttons to Facebook Stories for Pages, what this means is that you'll now have an easier time to drive the people and Pages that follow your Facebook Stories to take an action.
This could include linking them to your Facebook Store, calling your business and more.
As more and more social media platforms adopt Stories over the News Feed, Facebook Stories will become even more important.
For now, if you haven't started using Facebook Stories, now is a great time to begin experimenting with them to see what your fans react to.
You can read about call-to-action buttons in Facebook Stories for Pages here.
WeChat Time Capsule
In WeChat news, they are launching WeChat Time Capsule, a way to share instant stories.
Why WeChat Time Capsule Matters For Your Business
While you may not use WeChat much, there is one unique feature about it that you should pay attention to.
With WeChat Time Capsule, users can upload 15-second videos that disappear after 24 hours.
What differentiates WeChat Stories from Instagram Stories or Facebook Stories is that stories don't appear directly at the top of the app.
Instead, users can find them throughout other areas of WeChat, for example, they can look in the Moments area for a blue ring near the users' profile.
As a business owner, the element of surprise is important in keeping your customers interested in your business and what you have to offer.
To read more about WeChat Time Capsule, the WeChat Stories feature, click here.
Instagram Direct Adds GIPHY Sticker Support
In Instagram news, you can now send GIPHY stickers in Instagram Direct.
How To Send GIPHY Stickers In Instagram Direct
- Launch the Instagram mobile app
- Swipe right-to-left to access Instagram Direct
- Start a conversation
- Press and hold on the + sign and select GIF
- Choose a GPHY sticker to send
Why GIPHY Stickers For Instagram Direct Matter For Your Business
Some businesses might be uncomfortable using stickers or emojis in their marketing, that's alright.
GIPHY stickers in Instagram Direct may not be for every type of business.
If your business already has a personality and you engage with your customers using emojis, bitmojis or other playful items in your messaging campaigns, consider using GIPHY stickers when you send an Instagram Direct message.
These elements can help make business more fun and improve interactions with your customers through private messaging.
To learn more about GIPHY stickers in Instagram Direct, click here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less
The first tool that we have discovered this week is the book, Facebook Ads Made Simple: How to Create High-Converting Facebook Ads in an Hour or Less .
Do you find running Facebook Ads for your business, frustrating?
With the book, Facebook Ads Made Simple, learn how to run other types of Facebook Ads (besides the boost post button) to help you generate more traffic for your business and drive more sales.
This 255 page read, is a very useful book to have when you're starting out with Facebook Ads and don't have a lot of time.
In her book, Andrea Vahl breaks down the right way to approach running Facebook Ad campaigns along with how to run them in less than an hour.
Facebook Ads Made Simple is available in Kindle for $14.99 and paperback (if you like taking notes) for $19.99 from the following link.
Buy the book, Facebook Ads Made Simple by Andrea Vahl
Remove BG
The second tool that we have for you this week is Remove BG (web).
Have you ever taken a great photo and wanted to use it for your business, but there was something in the background that you wanted to change?
Maybe you want to remove and replace the background with a more business-friendly setting?
Previously, you had to rely on tools such as Adobe Photoshop to help you do this. While it would work great for some images, other times, it would make them look to sterile and remove important details, such as hair.
There is a new web-based tool, called Remove BG, that can help you with removing the background from your images.
Here's a look at how Remove BG works.
The great thing about Remove BG is that not only does it save you from having to hire a graphic designer to adjust your photos, it's also free.
You can try Remove BG below.
Remove the background from your images
Wrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
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