Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including a Facebook Page quality tab, new Twitter publishing tools, how to share Netflix to Instagram Stories, BuzzSumo, the screen sharing app, Squad and more with Christian Karasiewicz, Phil Gerbyshak and guest, Mike Allton.
If you like, you can watch or listen to Social Chatter on our blog, YouTube channel or the Alexa Flash Briefing.
For those of you who missed last week's episode with Lisa Monks, you can watch the replay here.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Phil Gerbyshak.
Watch This Week's Social Media Updates
A Facebook Page Quality Tab
In Facebook news, they are adding a Facebook Page quality tab to help you see what content Facebook removed for violating Community Standards.
The new Facebook Page quality tab can also identify content that was rated as "false," mixture" or "false headline."
This is what the new quality tab looks like on your Facebook Page.
Why A Facebook Page Quality Tab Matters For Your Business
Facebook is trying to improve the quality of the content that is being shared on its platform.
By adding a Facebook Page quality tab, you'll be able to see if your content violates any of their community standards. This way you can use this information to improve what you share on your Page (and ensure it isn't misleading).
The new Facebook Page quality tab is rolling out to all Pages starting today.
You can read more about the new quality tab for Pages click here.
New Twitter Publishing Tools
In Twitter news, they are rolling out new Twitter publishing tools.
Twitter is adding a new analytics dashboard to help you track real-time information around events as well as future events.
Why New Twitter Publishing Tools Matter For Your Business
Are you frustrated with the return on investment from Twitter?
You put a lot of work crafting and scheduling tweets, but they don't drive much engagement.
With new Twitter publishing tools, Twitter wants to make it easier for you to see who is reading and engaging with your content, as well as when they are viewing it.
This way, instead of guessing on what to publish and when you can use these new Twitter publishing tools to give your business a better understanding of what you need to change in your Twitter strategy to improve your results.
In addition, Twitter events are getting a new dashboard that shows upcoming and future events.
You can read more about these new Twitter publishing tools click here.
Tweetdeck Adds Scheduling Tweets With Multiple Images Or Videos
Also this week, Tweetdeck, a tool owned by Twitter, is adding the ability to schedule tweets with multiple images or videos.
📅 Tweet scheduling just got an upgrade. You can now schedule Tweets with videos or multiple images from https://t.co/kZ823zyVPy pic.twitter.com/NWdeABWhn0
— TweetDeck (@TweetDeck) January 8, 2019
Why Tweetdeck Updates Matter For Your Business
Tweetdeck is a powerful, free Twitter scheduling tool.
If your business maintains a handful of Twitter accounts, Tweetdeck is a great tool to consider.
You can use the Twitter dashboard tool, to help you better manage your Twitter account.
If you're looking for a great free Twitter tool, give Tweetdeck some consideration.
Twitter To Launch Darker Dark Mode
After recent complains from users, Twitter is launching a darker dark mode.
Why A Darker Dark Mode On Twitter Matters To Your Business
Many of your favorite apps such as YouTube, Google, Kindle, Google Maps, Facebook, etc, support a dark mode that changes the colors on your screen based on the time of day - this way the screen is easier to read.
Twitter is looking to improve their dark mode (previously called "night mode") after complaints from its users.
If you're a heavy Twitter user, you'll appreciate the new darker dark mode. This way you can improve eye-strain and make it easier for you to see what's on-screen.
To read more about an even darker dark mode on Twitter, click here.
Share Netflix To Instagram Stories
In Instagram news, you can now share what you're watching on Netflix to Instagram Stories.
If you're an iOS user running the latest version of the Netflix app, you can now share your favorite shows to Instagram Stories.
How To Share Netflix To Instagram Stories
Some cool news: Starting today, iPhone users can now share what you're watching directly to Instagram stories via the Netflix app! pic.twitter.com/uJXI9zQB0V
— See What's Next (@seewhatsnext) January 22, 2019
- Launch the Netflix app
- Go to any show or movie
- Tap on "share"
- Choose "Instagram Stories"
- Personalize your Instagram Stories from Netflix
Why Sharing Netflix To Instagram Stories Matters For Your Business
As you build stronger relationships with your customers, you may find them asking you for recommendations. These can include equipment, merchandise, along with the occasional television show (maybe you both like the same types of shows).
While you may not share what you're watching with your customers, you can use it to grow your following and attract new customers who share similar interests with you.
Overall. we like the approach that Netflix is taking by making it easier for you to add other types of content to your Instagram Stories.
To read more about sharing Netflix content to Instagram Stories, click here.
WhatsApp Limits Message Forwarding
In WhatsApp news, they are limiting message forwarding.
Why WhatsApp Limiting Message Forwarding Matters For Your Business
WhatsApp is limiting message forwarding in an effort to curb the spread of false information.
After testing out this feature with WhatsApp users in India, WhatsApp is restricting message forward to only five chats (the previous limit was 20).
If your business is using WhatsApp groups to message your customers (this is big outside of North America), you can still have up to 256 people in a WhatsApp group chat. They can then forward your message to a suitable 1,280 people.
If you're concerned that this isn't enough people and that limiting WhatsApp message forwarding will hinder your business, you may want to think about adding only trusted contacts to WhatsApp group chats.
To learn more about WhatsApp tightening message forwarding, click here.
Tools
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
BuzzSumo
The first tool that we have discovered this week is BuzzSumo.
Would you like to analyze your content to see how well it is performing?
Maybe you want to see what the best topics are that your competitors use?
With BuzzSumo, you can quickly enter a topic or domain to see what their top performing content is along with social media engagements on Facebook, Twitter, Pinterest and more!
In addition, you can use BuzzSumo to find key influencers in your industry, see what the top performing content is in your industry, monitor and track key mentions and more (requires BuzzSumo Pro).
BuzzSumo is a powerful tool that every business owner should have in their toolbox. Prices for BuzzSumo start at $99 per month ($79 per month if paid annually).
Try BuzzSumoSquad
The second tool that we have for you this week is Squad.
Have you ever wanted to FaceTime with someone and screen share at the same time?
Squad makes it easy to screen share your iOS device screen with up to nine people at once.
With Squad, you can quickly hold one-on-one coaching sessions and screen share your mobile device screen.
If you provide tech support to your family and friends, Squad can be a very useful tool to help them solve their problems.
Squad is available as a free download from the link below.
Download Squad
Wrap-up
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!
If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
