Social Chatter Episode 20: Facebook Expands Live-Video Streaming

Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!
 

Watch This Week’s Social Media Updates

Facebook Expands Live-Video Streaming

This week, Facebook announced that they are expanding live-video.

Right now, it will only be available for iPhone users in the United States, but they plan to “start rolling this out to the rest of the world over the coming weeks.”

If you want to share live video, follow these instructions.

“To share live video, tap on Update Status and then select the Live Video icon. You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in and a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.”
 

Facebook Updating Likes to Facebook Reactions

Also this week, Facebook announced that changes are coming to likes.

Previously, you had one option - to like a piece of content.

Soon, that will expand to six Facebook reactions.

Facebook Reactions

• Angry
• Sad
• Wow
• Haha
• Yay
• Love

While some users might not like the changes to Facebook likes, we think they’re due for an upgrade.

It was always a bit uncomfortable to like someone’s post when it was about something sad.
 

Stream Periscope to GoPro Devices

In other news this week, Periscope announced support for live-streaming to GoPro devices.

“Live broadcasts from GoPro can now be shared directly to Twitter’s home timeline, enabling GoPro users and Periscope broadcasters to expand their reach to their Twitter fan base.”

Here’s an example of how Periscope with GoPro would work.

By adding Periscope streaming to supported GoPro devices, “this helps broadcasters cultivate new fans and interact with their audience right from their broadcasts in their home timeline, even after the live broadcast is done.”
 

Snapchat Personalized URLs

One last bit of social media news comes from Snapchat.

You can now create a special link that your friends can share online to make it easy for people to add you on Snapchat.

To get your unique URL on Snapchat, follow these instructions.

1. Download Snapchat
2. Drag down on the camera view
3. Click “add friends” and then “share username.”

Tools

In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
 

Interact

Interact is a powerful contact management app for your mobile device.

With Interact, you can quickly create new contacts by selecting text in emails, webpages and other apps.

You can also create groups to use when sending text messages as well as emails and also share files to individuals or groups from the Email and Messages app.

Interact not only saves you time, but can also help you keep your personal and business contacts organized.

SnapWidget

Are you looking to share Instagram photos on your website?

With SnapWidget, you can quickly create a free widget to add your Instagram photos to your website in seconds.

SnapWidget offers both a free and pro version of their tool.

The pro version let’s you create additional Instagram widgets and integrates with Google Analytics so that you can track your conversions from your website to Instagram.

Keyhole

The last tool we wanted to share this week is Keyhole.

If you’re new to Keyhole, it is a social media tool to help you monitor campaigns and track services with a real-time, visual dashboard.

You can use Keyhole to track Twitter and Instagram campaigns to see how they are performing.

It is a very handy tool for tracking hashtags and specific user accounts at events.

You can also use Keyhole to identify who your most influential users are on Twitter and Instagram.

Wrap-up

That’s it for this week’s episode of Social Chatter.

Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!

If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author

Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.