Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.
Each episode of Social Chatter is available as a blog post or video.
Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!
Watch This Week’s Social Media Updates
Facebook Ads In Facebook Messenger
This week, there was news that Facebook was testing Facebook Ads for Facebook Messenger.
There are already plenty of Facebook Messenger tips and tricks to help you get more out of Messenger.
The ability to run Facebook Ads in Facebook Messenger seems like the next logical progression.
Before you think it will be the wild, wild west again, not just anyone will be able to send you ads.
"Only those who have voluntarily chatted with a business can be sent ads."
There's definitely an opportunity there for businesses to capitalize on this feature once it gets rolled out.
We're looking forward to seeing how this continues to add more value for businesses on Facebook.
Facebook Opens Instant Articles to All Publishers
Also this week, Facebook has started rolling out Facebook Live Videos to an International audience.
To check if you have the live-streaming tool, try updating your status.
If you have the Facebook Live Video option, you'll see a video icon.
Facebook Updates Video Metrics in Page Insights
Another new update comes to Facebook Pages.
If you publish a lot of videos to your Facebook Page, you'll now have even more metrics to look over. Here are some of the new video metrics available in your Facebook Page insights.
- Minutes Viewed
- 10-Second Views
- Sound-on vs. Sound-off
- And more
You can view the complete list here.
Remember, if you want to continuously improve your Facebook Page, be sure to review the videos you're posting to your page.
This way you can see what is and isn't working and adjust your content accordingly that you are sharing with your fans.
Twitter GIF Search
Another announcement this week comes from Twitter.
They've rolled our GIF Search.
Now when you compose a tweet, you'll be able to include animated GIFs courtesy of Giphy.
Here's what that looks like.
The GIFs are coming! Get ready to search and send GIFs in Tweets and Direct Messages: https://t.co/uk75stt1zN pic.twitter.com/1dDD1B4CW2
— Twitter (@twitter) February 17, 2016
Improved Twitter Customer Service
One last piece of social media news this week is about Twitter's improved customer service.
Not only are they introducing a way to collect feedback, but if you manage a brand channel, you can quickly send someone to a direct message straight from your tweet.
Here is what that looks like.
You can read more about how to setup this feature on the official Twitter blog.
Tools
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
Anchor
Anchor is the world's first truly public radio.
Instead of creating lengthy podcast episodes, with Anchor, you create 2-minute bite-sized audio clips from your mobile device.
Listeners can then respond back.
Each audio clip can also be broadcast out to help grow your audience.
You can also embed them on your website or blog or Medium post to generate additional conversations.
This app is a must-have.
If you've been thinking about getting into podcasting, Anchor is a great way to start because there's very little overhead.
Determine what you want to talk about and then create an account.
Download AnchorNutshell by Prezi
Would you like to make your social media channels more engaging?
Nutshell by Prezi can help!
Here's how it works.
Take three photos. add graphics, stickers and text.
Nutshell will automatically create a mini-movie for you!
We've had a lot of fun playing around with their free app and recommend you give it a try to see what kinds of movies you create!
Download Nutshell by PreziEncrypto
The last tool we wanted to share this week is Encrypto. It's available for PC and Mac.
Encrypto is a free app that lets you encrypt files that you send to employees and clients.
With Encrypto, you can send files containing sensitive information via email, AirDrop, a USB drive, and so forth.
Regardless of how you send them, they'll be protected.
Download EncryptoWrap-up
That’s it for this week’s episode of Social Chatter.
Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!
If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.
On this week’s episode @CKroks and @VincentOrleck will be reviewing the various updates that Facebook and Twitter made recently, including FB improving video metrics on Pages, and Twitter adding native GIFs along w/cust svc functionality. We’ll also discuss Anchor, the popular new mini-podcasting app. See you soon and thanks for subscribing!
hello
do you gonna talke about internet marketing ???
@AnMessaoud not exactly. We’ll talk more about social media marketing. digital marketing and share tips on how businesses can use these tools.
https://twitter.com/socialchefs
https://twitter.com/ckroks
https://twitter.com/vincentorleck
#SocialChatter
are you waiting someone ???
@AnMessaoud yes. My co-host @VincentOrleck.
sure give me a sec
?
Topic 1: Facebook Instant Articles http://media.fb.com/2016/02/17/opening-up-instant-articles/
Same here! I’ve done it once so far just to test it out.
thx for tuning in everyone!
Register for Facebook Instant Articles: https://instantarticles.fb.com/
https://www.socialchefs.com/10-facebook-notes-for-business-tips/
last time I used the OG Facebook notes (the original FB notes) was 7 years ago…. so obviously this is the “new” FB notes
Topic 2: Facebook Live Video http://www.engadget.com/2016/02/18/facebook-live-video-international/
Welcome @DanielShapheeq !
Hey, welcome @DanielShapheeq !
@AdamLeidhecker well said!!
*IF* FB Live sends a push alert to your 2M brand fans (and IF you can pay to boost your live feed) 1. FB will make a ton of Ad revenue and 2. that would be a value ad for a brand to reach your base
http://www.SWARAPH.com ,http://www.linkedin.com/company/swaraph
http://www.vimeo.com/channels/swaraph , http://www.youtube.com/c/SWARAPH
http://www.twitter.com/SWARAPH , http://www.facebook.com/SWARAPH
inventing new visual identity for clients ,engrave it in a wonderful realistic 3D look
presenting the e-Branding powerful ultimate solutions for extending open market
curving a surpassing unsustainable Visual Effect what hook out the client’s eye
for personal….I will use it for my personal brand…but not my personal account….because NONE of my FB friends are early adopters. (besides Vincent) ?
@AdamLeidhecker HA!
@AdamLeidhecker yep! i used it for my personal brand account.
the only “brand” I saw use it was Mashable….and I got a Push alert each time….and they used it poorly. poor lighting, poor content
Hello from Puerto Rico
@avilesauto hello! thx for joining us
@Josewats ha! I applied to be Lowes Social Media Director 7 years ago…. (small world)
Topic 3: Facebook Messenger Ads http://techcrunch.com/2016/02/18/facebook-messenger-ads/
@AdamLeidhecker LOL! Indeed! thank you Social Media!
I wish we could apply a snapchat filters to your face in blab ???
@Josewats they didn’t hire me… ???
@AdamLeidhecker I figured LOL!
@AdamLeidhecker definitely a small world. I applied for that position myself when I lived in North Carolina.
@socialchefs ha!!! they should all hire us! Dream team
a brand should use ads in FB messenger to promote useful/helpful content that they WANT …not to sell.
@AdamLeidhecker definitely! Maybe they could even tie-in Facebook Notes and you could insert your latest note or Facebook Page post?
I ran a brand that got 100’s of positive FB messages a day. But curious to think how I would use it… most likely retargeting via a FB conversation pixel to serve (useful/helpful) content to fans
Topic 4: Facebook video metrics for pages http://media.fb.com/2016/02/18/updates-to-video-metrics-in-page-insights/
@socialchefs interesting….I still think enough people want to DRIVE traffic… (old brands metrics) vs freely giving content everywhere
if you noticed….big brands are adding subtitles due to default sound off.
auto play messes with true video views. (10 seconds is better than 3)
more video metrics ???
https://www.garyvaynerchuk.com/super8/
Topic 5: Twitter customer service https://blog.twitter.com/2016/making-customer-service-even-better-on-twitter
Topic 6: Twitter GIF Search https://blog.twitter.com/2016/introducing-gif-search-on-twitter
Tool 1: Anchor https://www.socialchefs.com/go/anchor-ios/
Tool 2: Nutshell by Prezi https://www.socialchefs.com/go/nutshell-ios/
Tool 3: Encrypto – Free (PC / Mac)
Mac: https://www.socialchefs.com/go/encrypto-mac/
PC: https://www.socialchefs.com/go/encrypto-pc/
Link to next week’s Blab: https://www.socialchefs.com/blab-24/
Text SOCIALCHATTER to 33444 to get on our lists to be notified about future episodes on Blab!
@buzz_hustle thanks!!!!
Thanks guys! I stumbled in on this and LOVE IT! Subscribed now so I wont miss it again.
@buzz_hustle thanks!