Social Chatter Episode 24: Facebook Reactions Replaces Likes

Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!
 

Watch This Week’s Social Media Updates

Facebook Reactions Available Globally

This week, Facebook rolled out reactions to everyone.

What this means is that you’ll now have extra reactions when you want to engage with a Facebook post.

Instead of pressing the like button, you can choose from: Like, Love, Haha, Wow, Sad or Angry.

“Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.”

To access Facebook Reactions follow these instructions.

Desktop: Hover over the like button. You’ll see a selection of reactions appear.

Mobile: Launch the Facebook mobile app. Press and hold on the like button. You’ll get the same selection of Facebook Reactions to choose from.

Right now they aren’t available in Facebook comments; however, we hope that changes.

If you run a Facebook Page, you can see the sentiment on posts from your Insights.
 

Invite Non-Facebook Users to Events

Also this week, Facebook has started to let you invite non-Facebook users to events.

When you’re first creating Facebook Events, you’ll start to see a prompt asking you if you want to invite people using their email address - even if they aren’t on Facebook.
 

Snapchat On-Demand Geofilters

Another new update comes to Snapchat.

Here’s how Snapchat geofilters work.

This is great news if you’re a business using Snapchat.

“On-Demand Geofilters let you create and publish a Geofilter for your party, wedding, business, or any other place or event. It’s a fun way to help your friends or customers decorate their Snaps.”

“You can buy On-Demand Geofilters for an event or even an entire block — for an hour or up to thirty days! Pricing starts at $5, and depends on a few factors including, among others, the size of your geofence and the time period you’ve chosen.”

Attribution by Foursquare

Another announcement this week comes from Foursquare.

They’ve rolled out Attribution, a tool that lets you “measure which ads actually pushed people into stores.”
 

Facebook Birthday Cam

Another announcement this week comes from Facebook.

They’ve rolled out a birthday cam tool.

With this tool, you can post a birthday message to your friends.

If you’re a business owner and you’re connected to your customers or employees, this can be a great way to strengthen your relationship with them when it’s their birthday and it takes just a couple of minutes to do.

When it’s someone’s birthday, you’ll be prompted to record a short video.

Not only does this show you care, but it also makes Facebook more engaging instead of the standard “happy birthday” text.
 

Instagram Two-Factor Authentication

One last piece of social media news this week is about Instagram two-factor authentication.

With two-factor authentication, Instagram users can now verify a phone number.

Then if someone tries to login to your account, you’ll receive a text message with an authentication code to gain access to your Instagram account.

Tools

In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
 

Perchapp

Perch iOS | Android, is an app that let’s you track your competitors, reviews, social posts and promotions all from one app.

Simply connect your social media channels and the Perch app will give you an bird’s eye view.

One thing we thought was neat is that you can see where customers engage with your business the most.

This way you can adjust your social media strategy if you need to.

Yaldi

Are you tracking how your business compares to others in your industry? With Yaldi, you can track important KPIs for your business to see how you’re doing.

With Yaldi, "plug business data you’re already collecting (cash flow, sales data, revenue, etc.) into the app, or connect it to your Quickbooks account to do this automatically, and convert basic information into key insights that can help drive improvements in your business.

You can also use Yaldi to “set goals and key performance indicators, run the reports you need when you need them, and integrate it all with your existing management tools to get a comprehensive view of your business.”

By tracking these important KPIs, you can determine how well your business is performing and where you need to improve.

YouTube Custom Blurring Tool

The last tool we wanted to share this week is for YouTube.

They have launched a YouTube Custom Blurring Tool.

What this tool does is you can now blur objects in your video.

Normally, I do when I edit my own videos using other third-party tools. Now you can do this right from the enhancement tool in YouTube.

With this new YouTube tool, you can blur out objects on your YouTube videos in just a couple of seconds.

Wrap-up

That’s it for this week’s episode of Social Chatter.

Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!

If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author

Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.