Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.
Each episode of Social Chatter is available as a blog post or video.
Let’s see what’s cooking in social media this week with your hosts, Christian Karasiewicz and Vincent Orleck!
Watch This Week’s Social Media Updates
Facebook Messenger Group Calling
This week, Facebook announced group calls in Facebook Messenger.
If you use Facebook to communicate with your team or even your friends or work colleagues, this new feature will be very useful.
To make a group call in Facebook Messenger, simply tap on the groups section in Messenger.
If you haven’t yet created a new group, you’ll need to create one from the groups tab in Messenger. Once you create a new Facebook Messenger Group and add people to it, you’ll be able to go to your group and select the phone icon.
This will let you call everyone at once. At the moment, you can have up to 12 people join your Facebook Messenger Group call.
Facebook Messenger Video Calling
Also this week, Facebook rolled out Facebook Messenger video calling.
Right now, you can make video calls to individuals using Facebook Messenger, but not to Facebook Messenger Groups (yet).
To make a video call, simply start a message with someone using Facebook Messenger.
You’ll see a video icon you can tap on in the top-right corner.
This is a welcomed addition to Facebook Messenger.
Besides these two new Facebook Messenger features, be sure to check out this comprehensive list of Messenger tips and tricks to help you get more out of Facebook Messenger.
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Facebook Mobile Video Ads + Television
Also this week, Facebook added TRP buying features for brands to extend TV ads to mobile.
What this means is that “advertisers can now tap US Nielsen DMA Targeting and Dayparts for video campaign targeting on the social networks.”
If you’re advertising on television and looking to also run mobile video ads on Facebook, be sure you’re not using the same content from television. You’ll want to check out Facebook’s guide to testing video ads.
They provide a lot of great examples from Wells Fargo, Wrigley and more showing you how their television ads look compared to their mobile video ads.
Facebook Looks to Kill Click-baiting
This week, Facebook also announced that they are working to cutdown on clickbait posts in the news feed.
"Based on this finding, we previously updated News Feed’s ranking to factor in how much time you spend reading a post within News Feed, regardless of whether you opened the article. We also previously updated News Feed’s ranking to take into account times when someone clicked on an article and came straight back to News Feed as we learned that this often happened when the article someone clicked on wasn’t what they had expected from the post or the headline."
They’re also looking to reduce the number of articles you see in a row from the same Facebook Page, so keep this in mind if your business posts a lot of articles at one time. You’re better off spacing them out throughout the day now.
Pinterest Featured Collections
Another announcement this week was from Pinterest.
They starting rolling out featured collections. With Pinterest featured collections, they can now highlight local and trending ideas from across their site.
With featured collections, Pinterest users can discover great ideas, which can lead to higher engagement on pins.
According to Pinterest, this new feature “resulted in users finding and following more relevant boards.“
We look forward to sharing more on Pinterest featured collections as they rollout to everyone soon!
Tools
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
Magisto
Are you looking for a convenient way to create and edit videos for your social media channels using just your mobile device? With Magisto, you can do that and more!
Magisto is a powerful mobile app that helps you create videos in just three easy steps.
If you would like to add additional features to Magisto, they offer in-app purchases to unlock more professional features to help you create your next video!
Download MagistoEasy2Transcribe
Are you looking for a tool to transcribe your audio recordings, such as your podcasts, videos or blog posts? Take a look at Easy2Transcribe.
With Easy2Transcribe, you can easily record anything you need transcribed using this free app from anywhere!
Everything is recorded and submitted through the app. If you have additional files you need to send them, you can include those too!
Download Easy2TranscribeTalkshow
The last tool we wanted to share this week is Talkshow.
Want to create your own talk show? Know how to text? You should check out Talkshow.
Talkshow is a mobile app that allows you to create your own talkshow around any topic you’re interested in.
Think of it as public texting. With Talkshow, you can send messages, photos, GIFs, and more to your audience.
Other neat features of Talkshow are that you can notify your followers when you’re live. Your audience can then react to your show and even ask you to join you as a co-host.
The great thing about Talkshow is that it gives you a platform where you can talk about anything you’re passionate about right from your mobile device!
Download TalkshowWrap-up
That’s it for this week’s episode of Social Chatter.
Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!
If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.
