Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.
Each episode of Social Chatter is available as a blog post or video.
Let’s see what’s cooking in social media this week with your host, Christian Karasiewicz and special guest, Nick Rishwain!
Watch This Week’s Social Media Updates
New Facebook Ad Preferences
Do you find you're seeing Facebook Ads that aren't relevant to you?
Fortunately, you can now change them using a Facebook Ad Preferences panel. Here is what it looks like.
While you can't completely disable Facebook Ads, you now have the ability to add and remove preferences. This way you start to see ads that are more relevant to you based on your interests.
According to Facebook, here is how they arrived at the ad preferences that you see.
"We use information from your profile, actions you take on Facebook and websites and apps you use off Facebook."
To see your Facebook Ad preferences panel, go here.
Facebook Reducing Clickbait
Are you tired of seeing clickbait on Facebook?
These are posts that mislead people to click on a headline, only to have them return to Facebook because the content provided little value.
Not only is this a waste of your time, but these types of posts take up space in your feed.
As a result, Facebook is tweaking your News Feed to reduce the distribution of posts that lead people to click and then quickly come back to News Feed.
This is great news for Facebook users and should help clean-up your feed.
Unlock Exclusive Content With Tweets
One of the more interesting pieces of news this week comes from Twitter.
They have introduced a way to unlock exclusive content using a Twitter Instant Unlock Card.
The way that Twitter Instant Unlock Cards work is you create conversational ads.
In your Twitter Ad, you would add compelling images or videos that include call-to-action buttons with customizable hashtags.
When someone tweets you using your hashtag, this will unlock exclusive Twitter content.
Here is an example of a Twitter Instant Unlock Card in action.
Now Available! Engage w/ customers using Conversational Ads & the new Instant Unlock Card. https://t.co/NoRREule5Z pic.twitter.com/aFlMvgtbh8
— Twitter Advertising (@TwitterAds) August 4, 2016
This is similar to including a "content upgrade" in your content, which you can do with LeadPages.
The only difference is your content upgrade would be available on Twitter.
One other thing that is really great about this feature is that businesses will know which users interacted with their Twitter ad campaign and they'll have the analytics to back it up because users are using a hashtag to unlock the content!
So far, this type of Twitter ad has proven to be very successful.
According to Twitter, "it's a powerful way for advertisers to extend their presence across Twitter. During the beta, brands saw an average 34% earned media rate. That means for every 100 paid impressions, an advertiser receives 34 earned impressions!"
Twitter Opens Moments to More Creators
In other Twitter news, "to date, Moments have been created by our curation team and a select group of publishing partners but it’s always been our goal to open up this creative canvas to more people."
Today, Twitter is rolling out Twitter Moments to more groups of creators.
If you're new to Twitter Moments, it's a way for you to get the best of Twitter in an instant.
Here is an example of Allure using Twitter Moments to give their followers a curated look into the daily life of their Editor in Chief, Michelle Lee.
Step into the heels of our Editor in Chief @heymichellelee for a day! ?? https://t.co/g1zEgagtIM
— Allure (@Allure_magazine) August 9, 2016
As a business owner, Twitter Moments can be a useful way for you to curate stories from your fans and customers.
While they're still working on rolling out Twitter Moments to everyone, you can get a head start.
Simply open Evernote, create a new note for Twitter Moments and begin brainstorming about the different types of Twitter Moments you can create for your business.
When you get access to Moments, you'll be ahead of the game because you'll have yours ready.
Instagram Adds Save Draft Feature
One last piece of social media news this week is from Instagram.
They have rolled out a new feature that let's you save your progress when sharing photo and video posts on Instagram.
Here is how it works.
Transcription Services by GMR Transcription
This is a useful feature if you're working on-the-go and can only start editing a photo or video for Instagram or you didn't quite yet finish writing your caption.
Another way Instagram drafts can be useful is if you find yourself constantly having to lookup someone's Instagram username while writing a post. Rather than have to delete the hard work that you did, you can save where you're at and go find their Instagram handle and return to your draft without having to start over.
Tools
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
LinkedIn Record
The first tool we wanted to share this week is LinkedIn Record.
LinkedIn Record is an app for thought leaders to use to share insight with their followers over video.
In order to use the app, you will need to be a LinkedIn influencer.
Once you've been accepted, you can then use the LinkedIn Record app to:
- Weigh in on a curated selection of trending topics
- Record your perspective in a 30 second video
- Publish and share directly to your followers on LinkedIn
- See how followers respond and track engagement
- Start a new conversation by creating your own topic
We anticipate that video responses will be rolled out to every LinkedIn user over time and the LinkedIn Record app will become one of your indispensable social media tools.
Download LinkedIn RecordBobby
As a business owner, you're incredibly busy.
You also subscribe to a lot of tools to help you run your business.
For example, an email marketing service such as Aweber, the social sharing tool, Social Warfare and Agorapulse for managing your social media channels.
It can be a challenge to keep up with all of your subscriptions though.
With Bobby, you get a view of your subscriptions at a glance.
This way you know which tools you're paying for and can cancel ones you're no longer using.
Bobby can also send you a notification to remind you when a bill is due so that you don't for get to pay it.
Download BobbyYouTube Director
The last tool we wanted to share this week is YouTube Director.
YouTube Director (iOS) is an app to help you create video ads.
What is great about the YouTube Director app is that you get shot-by-shot guidance to help you create video ads right from your mobile device.
This free app also includes over 100 templates and can be a valuable resource for your business to help you get more comfortable with being on-camera.
Download YouTube DirectorWrap-up
That’s it for this week’s episode of Social Chatter.
Be sure to tune-in to our next episode on Blab to find out what’s cooking in social media!
If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.
