Welcome to this week’s episode of Social Chatter where we cover the latest social media news from this past week.
Each episode of Social Chatter is available as a blog post or video.
Let’s see what’s cooking in social media this week with your host, Christian Karasiewicz and special guest, Nick Rishwain!
Watch This Week’s Social Media Updates
Facebook Marketplace for Local Communities
In Facebook news, they have launched Marketplace.
Facebook Marketplace is a way to buy and sell with your local community. Think Craigslist, eBay and other p2p platforms.
Facebook had this to say about Marketplace.
“To help people make more of these connections, today we’re introducing Marketplace, a convenient destination to discover, buy and sell items with people in your community. Marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready to part with. We’ll continue to build new options and features to make this the best experience for people.”
What we think sets Marketplace apart from other competitors is that it leverages “people power,” or Facebook’s 1.71 billion monthly active users.
This will allow Facebook to bring people looking to sell personal items together faster.
At the same time, with Marketplace, because you are selling using your Facebook Profile, this helps improve the buyer-and-seller relationship because you know who you are dealing with to some extent and can also see if you share any mutual connections. This alone can sway your purchasing decision, which is something Craigslist and eBay don’t really offer, but should.
To access Marketplace, simply launch the Facebook mobile app and tap on the “shop” icon located at the bottom.
Here is a screenshot showing you where to find Marketplace in the Facebook mobile app.
What’s great about Marketplace is that in just a few taps, you can quickly list an item for sale on Facebook and tap into your personal connections (you can post your items to your profile when creating your listing).
At the same time, you can reach people that are nearby who might be interested in what it is that you are selling.
If you have questions about Facebook Marketplace, you can leave them in the following post and we will answer them.
Facebook Messenger Day
This week, it was reported that Facebook was testing Messenger Day, mobile storytelling format inside Facebook Messenger.
Messenger Day might look a little familiar because it is similar to Snapchat’s Stories feature.
Users would be able to stitch together photos and videos and layer on text, stickers, doodles and more. The image would be displayed for 10 seconds and then disappear after 24 hours.
Here is an example of what Facebook Messenger Day would look like.
You can read more about Messenger Day here.
Facebook Messenger Lite
In more Facebook news this week, they have rolled out Facebook Messenger Lite.
According to Facebook, Messenger Lite is a slimmed down version of Messenger that offers the core features of Messenger for markets with slower than average internet speeds and a prevalence of basic Android smartphones. With Messenger Lite, people are able to quickly and easily send text, photos and links to anyone using Messenger or Messenger Lite.”
“Messenger’s core experiences such as messaging, sending and receiving photos and links, and receiving stickers. Messenger Lite uses the same bolt logo as Messenger, but with colors reversed. The bolt is blue with a white chat bubble background.”
It is launch in Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela right now, but should be available in more countries in the coming months.
This is great news if a lot of your customers are in developing countries and don’t have reliable Internet. Messenger Lite will let you stay connected with them.
You can learn more about Facebook Messenger Lite here.
Add “View on Periscope” to Your Twitter Web Profile
One last piece of social media news this week comes from Twitter.
They have rolled added the ability to include a Periscope link to your Twitter web profile.
Here is a short video showing you how to add your Periscope link.
#TwitterTips: You can now add a "view on #Periscope" link to your #Twitter profile. Here's how. #socialmedia #smm #sm https://t.co/tnNZdrqfE9
— Social Chefs (@socialchefs) October 7, 2016
Don’t forget, you can also add your Vine URL to your Twitter profile as well!
While this is a small update, it is a very useful one if Twitter and Periscope are social media channels you use the most in your business.
Every little bit of promotion that you do helps. Don’t expect that just because customers are connected with you on one social media channel that they know you also have a presence on another. You have to tell them where to find you.
Tools
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
Pablo
Pablo (iOS) is an app for creating light art photos and videos.
What we like about Pablo is that it is another way for you to create content to share with your customers to further engage with them on your social media channels.
For example, around certain holidays, you could use Pablo to create visual content that just says thank you - written using light.
Normally, you would need expensive equipment to do this, but with the free app, Pablo, you can use just your smartphone.
Not only will it look great, your customers will also likely ask you how you created the photo or video!
Remember, you want to be creative with the content that you share on your social media channels. There are a number of high-quality apps like this one that can help you work smarter, not harder in your marketing!
Download PabloClammr Radio
The next tool we wanted to share with you is called Clammr Radio.
Clammr Radio is an app for creating bit-sized audio snippets.
For example, you could pull out the best parts of your podcast and use them in tweets to promote an episode.
Here is an example of Real Virtual Show using Clammr to do this.
💥💥💥Great talking to @mikezyda Director of the @USC Game Pipe Lab re: #VR #AR industryhttps://t.co/fuxK2llnaX pic.twitter.com/1oe7YyoEJJ
— Real Virtual Show (@realvirtualshow) September 27, 2016
Leaf for Twitter
The last tool we wanted to share this week is an app called Leaf for Twitter.
Leaf for Twitter (iOS) is a Twitter client.
What makes it different from using the native Twitter app is that Leaf for Twitter aims to bring more content onto your screen.
Another thing they do differently is they overlay the tweet onto the photo.
This also helps to break-up the content.
If every tweet includes an image and your business uses the same style artwork for each tweet, eventually, your audience will tire of it.
Leaf for Twitter introduces a new view of Twitter content to help better engage your audience (and help them not miss your tweets).
Download Leaf for TwitterWrap-up
That’s it for this week’s episode of Social Chatter.
Be sure to tune-in to our next episode on Social Chatter to find out what’s new in social media!
If you have any questions about anything mentioned this week, share them with us on Facebook, Twitter, LinkedIn or in the comments below.
