Welcome to this week's episode of Social Chatter where we cover the latest social media news from this past week.
Each episode of Social Chatter is available as a blog post or video.
Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.
We're also joined by special guest, Mia Voss a travel and lifestyle blogger and brand ambassador.
Watch This Week's Social Media Updates
Advertise Jobs On Facebook Pages
In Facebook news, Facebook Pages can now list new job postings.
Why Job Postings On Facebook Pages Matter
This week, Facebook added the ability for Facebook Pages to post available jobs.
When you create a new job post on your Facebook Page, they show up like a normal post would.
You can choose to boost your post if you are not reaching enough of your audience.
When someone applies, your Facebook Page will receive a message through Facebook Messenger regarding a new job application.
Here is how you can post a new job to your businesses Facebook Page.
If you're wondering whether your business should use this new feature, we can't recommend it enough.
Not only should you post any new job openings to LinkedIn, but now, you should also make it a point to post them to your businesses Facebook Page as well.
This way you're getting your job posts in front of the audiences you have built on both platforms.
New Ways to Watch Facebook Video
Also this week, Facebook rolled out a number of enhancements on how you watch Facebook video.
These include the following: Facebook video sound in news feed, watch and scroll, improvements to vertical Facebook video content and a new Facebook video app for TV.
Why New Ways to Watch Facebook Video Matters
The first update to Facebook video is sound in news feed.
Right now, this is only available to some users, but the way it will work is instead of having to tap a video to hear sound, Facebook will automatically fade in the sound.
If you're a business, continue sharing videos to Facebook.
Just be sure that when you are recording your videos that you have the right video tools since you only get one chance to make a good impression with viewers.
A second update to Facebook video are changes to vertical videos.
This change is said to show a larger preview for vertical videos.
In the case of a business, it used to be taboo to post vertical videos on Facebook.
By adding a larger preview, that won't be the case any longer.
Now you can share horizontal or vertical video based on what works best for the type of content you are recording.
Another enhancement coming to Facebook video is a watch and scroll feature seen here.
This new feature will let you continue watching a video while you scroll through your news feed.
If you need to reposition the video, you can drag it to the corners of your mobile device to keep watching and reading on Facebook.
One last update from Facebook this week is a Facebook video app for TV.
The new Facebook video app will be available for Apple TV, Amazon Fire, Samsung Smart TV's to start.
Once you have the new TV app, you'll be able to watch videos that your friends or Pages shared, see the top Facebook Live videos from around the world, watch videos you saved on Facebook and more.
This is one of the major pieces of social media news that we're most excited about from this past week.
By having a dedicated app to watch Facebook video on TV, this should help increase viewership for Profiles as well as Pages.
You can read the announcement about new ways to watch Facebook video here.
Twitter Reducing Ad Products
In Twitter news, they are reducing the number of Twitter ad products.
Why Reducing Twitter Ad Products Matters
According to TechCrunch, Twitter is trimming down three of its ad products.
These include: direct response's, parts of promoted tweets and the TellApart business.
This is a good change for businesses.
You were probably confused by a lot of the Twitter Ad options.
By simplifying, Twitter is getting back to its core product.
For those of you who still believe Twitter is a viable platform to use to market your business, continue using the Twitter strategy you're currently using and like Twitter, start to trim the fat and remove tweets from your strategy that no longer serve a purpose for your business.
To read more about changes to Twitter ad products, click here.
LinkedIn Offers More Choices Over Content
In LinkedIn news, they are giving users more control over their content that they publish on their platform.
Why LinkedIn Content Controls Matter
Not to be outdone by Facebook's news that Pages can now list job postings, LinkedIn is letting its users disable or enable comments on articles.
To disable comments on your LinkedIn articles, "go to the Comment settings icon at the bottom and click "Disable comments" after you've posted your article using our publishing platform on desktop."
They are also planning on adding in the option to turn off comments on all LinkedIn posts as well.
This is likely an experiment to see if users who regularly publish on LinkedIn keep comments enabled or disable them.
Another feature that was added is that ability to report inappropriate comments.
To do this, simply go to a comment and click on the "more" icon and click on "report" to report a comment.
As LinkedIn looks to regain marketshare and encourage users to spend more time reading and sharing content, this seems like a good move.
If you don't regularly share updates on your LinkedIn profile or engage with your connections, it's a good time to start.
Clearly, there are more changes on the horizon for LinkedIn users.
Be sure your business is ready to take advantage of them.
You can read more about these changes to LinkedIn comments in this article.
What's New With LinkedIn Premium
Also this week, LinkedIn rolled out new features for LinkedIn Premium users.
According to LinkedIn, these features were designed to help you "pursue your career aspirations more effectively by empowering you to work more efficiently."
Why New LinkedIn Premium Features Matter
LinkedIn has evolved their premium product offerings for Premium Career and Premium Business.
For example, LinkedIn Jobs "immediately surfaces your connections at a hiring company, jobs you'd be a top applicant for, and companies that are growing quickly for professions similar to yours."
From there, you can see if the company seems like the right fit for you.
This can be very useful if you are in the market for a job.
Another new feature for LinkedIn Premium users is Premium business insights.
With this feature, it "provides unique and timely data directly on the Company Pages of organizations that interest you."
You can use this information to gather information on key competitors as well as keep an eye on market trends.
As a LinkedIn Premium user, you'll also have access to LinkedIn Salary, which "unlocks salary data throughout your job seeking experience."
One last feature for Premium users is access to LinkedIn Learning.
LinkedIn Learning is a place to take online courses to help you sharpen your skills.
LinkedIn Premium starts at $25 per month and seems like a great investment in yourself, considering you get InMail, the ability to see who viewed your profile, job and salary insights, LinkedIn Learning and much more, which you should quickly earn back when you're in a new job.
You can read more about LinkedIn Premium here.
Tools
In addition to sharing the latest in social media news from this past week, we also highlighted some great tools and apps to check out.
Lumyer
The first tool we have for you this week is called Lumyer (iOS | Android).
Lumyer is an app for adding free effects to your videos with just a few taps.
Once you have finished applying and editing the video effects, you can save them or share them on your favorite social media channels such as Facebook, Instagram and more!
You can download Lumyer, a freemium app, from the link below.
Download LumyerAmazon Chime
The last tool we wanted to share with you this week is called Amazon Chime (Web | iOS | Android).
With Amazon Chime, you can conduct online meetings, make audio and voice calls, connect over video conferencing, share content and more!
Amazon Chime is similar to Skype, Zoom, GoToMeeting and many others.
Some of the key differences are that Amazon Chime is very affordable (video calls with 2 people are free).
If you want to run video meetings with up to 100 people, they run just $15 per user per month, which is a better value to other comparable services.
You also get the satisfaction of knowing that Chime is powered by Amazon.
If you would like to give Amazon Chime a try, you can download it from the link below.
Download Amazon ChimeWrap-up
That's it for this week's episode of Social Chatter.
Be sure to tune-in to our next episode of Social Chatter to find out what's new in social media!
If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
