14 Jan Social Chatter Episode 326: LinkedIn Audio Events, A Clubhouse, and Twitter Spaces Alternative Christian Karasiewicz | Christian Karasiewicz, Krystal Proffitt, LinkedIn audio events, LinkedIn News, Sara Munro, Social media marketing talk show, Social media news, social media news 2022 | LinkedIn, Social Chatter, Social Media Marketing | 0 ShareTweetSharePinBufferWhatsAppEmail56 SharesShareTweetSharePinBufferWhatsAppEmail56 Shares Welcome to the 326th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including the LinkedIn audio events, an alternative to Clubhouse and Twitter Spaces audio rooms. If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing. If you missed the previous episode of our social media marketing talk show, we discussed Instagram chronological feed sorting options. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Krystal Proffitt, host of The Proffitt Podcast. Social Chatter: Social Media Marketing Talk Show - Episode 326 LinkedIn Audio Events, Audio Rooms For Professionals This week, we're talking about LinkedIn audio events. If you've ever used Clubhouse or Twitter Spaces, then audio events from LinkedIn should look familiar. Back in April, LinkedIn started testing audio rooms. They're finally here and available to some LinkedIn creators as part of their beta program. Essentially, you'll have the ability to run your own LinkedIn audio events from the LinkedIn platform. Initially, they're starting out with audio-only events and plan to add live video in a later version. Here's a look at LinkedIn audio events. 📰 #LinkedIn plans to take on @Clubhouse and @TwitterSpaces with interactive events. They're starting with audio events, followed by video events. Details: https://t.co/B2v9WlZXil#SocialChatter #SocialMedia #SocialMediaNews #LinkedInNews pic.twitter.com/xA7WkrhSKy — Social Chefs (@socialchefs) January 6, 2022 What Are LinkedIn Audio Events? Audio events are where you don't have to be on-screen. They're kind of like a podcast, except unlike a podcast, where you schedule out an episode and people listen by themselves, LinkedIn audio events will let you be live and communicate over just audio. There is also an interactive part and that is where you can have other LinkedIn users join your audio events and listen in real-time. They can even join you when you're running your audio event. In addition, you'll have access to tools to make your content more interactive, such as being able to record and run the event right on LinkedIn - look for audio events when you go to create a new post. Hosts and attendees will also be able to speak to one another. The same goes for attendees who want to talk to other attendees. They're also going to help market your audio events by sharing them in a suggested events area that you should be used to seeing. If LinkedIn audio events sound familiar, that's because they're just like Clubhouse, which kind of kicked off this push into live audio. Keep in mind that LinkedIn audio events doesn't yet allow you to charge to join your audio rooms, but we anticipate they will at some point soon. When Will Audio Events From LinkedIn Be Available? LinkedIn has started to invite a number of LinkedIn users to beta test audio events. For example, our friend, Judi Fox, has beta access to LinkedIn's new audio events. She tested them out here. In the meantime, you'll have to wait until LinkedIn opens their beta program and invites more users in about a month. Why LinkedIn Audio Rooms Matter For Your Business Even if you don't yet have access to LinkedIn audio events, it's a great time to prepare for them. If you already have audio rooms on Clubhouse or Twitter Spaces, consider testing out a stream on LinkedIn when you get access. The great thing is you can start preparing ahead of time. If you're not sure whether your customers spend time on LinkedIn, start asking them. Don't forget to ask them if they listen to podcasts or other audio rooms. If they do, you're already a step ahead. If they don't, it's worth educating your customers. Maybe create some short videos or hold a workshop to bring them up to speed? As far as whether your business should be using LinkedIn audio events or audio rooms, that's something you'll want to experiment with. Some businesses work better with a visual, while others can work well with audio. The good thing is you could consider doing both, by live streaming the video portion and also send the feed out to LinkedIn audio events. This will require some additional hardware, but it can scale. Our recommendation is to start off with audio rooms. See if your business (and customers) gravitate to this format. Then consider scaling up to video, which LinkedIn should have rolled out by then. Related LinkedIn Articles LinkedIn Event Management Tools LinkedIn Creator Tools LinkedIn Dark Mode Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Spaces is adding replay stats for recorded broadcasts. You may soon be able to search Twitter direct messages. Twitter is rolling out custom like animations. Instagram is adding the ability to share your profile status with your followers. Live badges are now available by default for Instagram creators. Tool of the week: Buzzsprout . How to Use Social Media to Grow Your Podcast? We spoke with Krystal Proffitt about how business owners can leverage podcasting to grow their business. Here are the tips that she shared. What are best practices for podcasting: for those underway and those people who want to start well? Have at least 20 ideas and challenge yourself when coming up with a topics for your podcast. Next, spend 3 to 6 months testing out your podcast. Along the way, adjust how often you publish an episode, how long your episodes are, and so on. Lastly, don’t forget to market your podcast to help expand and reach more people. If you're serious about getting traction about your podcast, then there should be no reason why you don't market your podcast. How can you promote your podcast? Start by leading with value. Also be sure to remind listeners where they can find your podcast at, such as on social media, your website, and so on. Also, don't wait until your podcast is perfect. Keep putting out content, even if it’s not your best episode. What are your tips for staying consistent with podcasting? How do you keep going? Ask yourself, where are you points of friction and change that. For example, try out different lengths for your podcast. If you have longer episodes, consider breaking them up into shorter ones and publish them. This way you stay top-of-mind with listeners, instead of going for long stretches without new episodes. Wrap-up To sum it up this week, we discussed LinkedIn audio events, audio rooms to take on Clubhouse and Twitter Spaces. If you have any additional questions, please share them with us in the comments below. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail56 Shares
